Mike Kirk Understands Motivation
U.S. Lawns Hall of Fame member Mike Kirk knows what it takes to retain customers and employees. He’s had one customer for over 12 years and one manager for 14 years. Other employees have been with him 4 to 10 years. What’s his formula? There are a number of factors,…
Ken Hutcheson’s Reflections for a New Year
While 2016 has been memorable for many reasons, for U.S. Lawns, the year has been an especially gratifying tribute to our fundamental basis for doing business: Improving lives and improving communities. Making History As We Celebrate 30 Years For the first time in U.S. Lawns’ history, we kicked off our…
A Perfect Expression Of Our Brand DNA
Stewardship Beyond The Call Of Duty One of the greatest qualities all U.S. Lawns franchise owners share in common is a deep commitment to caring for our communities. It’s reflected in our daily actions and planned events throughout the year. But sometimes, it’s the unexpected which really makes our dedication…
The Service Revolution: Things Just Got Real
One great thing about U.S. Lawns is that we don’t just talk the talk. When we embrace an idea, we make sure it gets done. This can lead to times of great change, as we’ve recently seen, and sometimes growing pains aren’t comfortable. But we face the future boldly, holding…
Five Service Touch Points You May Be Missing
A client’s impression of you is formed (and reformed) based on thoughts, feelings, and encounters, which add up over time. These are often known as touch points; in marketing, we call it your brand. So really, every brand is built on the strength of its customer relationships. Understanding this gives you…
How to Create a Service Revolution
Thanks for tuning into Ken’s message on Friday. We hope it addressed any questions or concerns you may have about our service revolution. As Ken reminded us, our focus will remain on building strong franchisees, and ensuring an economically sound transition for each of you. As our President, Ken’s job…
Franchise Players: Franchising Instead of ‘Reinventing the Wheel’
September 2014 – Entrepreneur Magazine featured U.S. Lawns franchisee Steve Ferguson for their Franchise Players series. Steve gave his insight into franchising, including why to buy a franchise, why choose U.S. Lawns, and what advise he would give to individuals who want to own their own franchise. Steve and his…
How Landscaping Can Help Sell Your Property
We’re not commercial realtors, but our clients come to us to help “sell” to prospective tenants. As a property manager, you can probably relate. Sales are an ongoing part of your job, from securing new contracts to retaining the lessees you currently have. At U.S. Lawns, we use landscaping to…
Think Big, Act Small: Radical Personalization
“The bigger a company gets, the smaller it has to act.” That’s a quote from John Moore, author of the book Tribal Wisdom and former marketing director at Starbucks. And it’s pretty relevant to a national grounds care company whose lifeblood is local franchisees. We think there’s something to be…
A Force Greater than Nature: Billy Stain and the Power of the Network
“I was recently the victim of the recent tornados that swept through Arkansas. Actually, victim is the word everyone else is using; I don’t feel like a victim. I feel very fortunate.” So begin the remarkable words in which Billy Stain, U.S. Lawns franchise owner in Little Rock and The…
