Close to the Customer, Close to the Employee
U.S. Lawns has been helping franchisees build sustainable and profitable businesses for over 30 years. With a brand vision of 100% customer retention and a focus on positive experiences and overall satisfaction, customers come back again and again. To better accomplish this vision, we rely on our brand’s mantra of…
Read moreHow Will U.S. Lawns Help Me Find and Secure Commercial Customers – Part VI
To create a sustainable business, you can’t only focus on sales and marketing and expect things to work out well. Now that you’ve got a strong sales and marketing program in place, you need to figure out how to keep those clients around long-term. No matter how much business you…
Read moreHow Will U.S. Lawns Help Me Find and Secure Commercial Customers – Part V
At this point you’ve already completed a lot of the leg work in developing your sales and marketing process: You’ve identified who your potential customers are and created a plan of attack to penetrate the market. You’ve made them aware of, and differentiated, your business through a suite of digital…
Read moreHow Will U.S. Lawns Help Me Find & Secure Commercial Customers – Part IV
With your marketing plan building awareness amongst your prospective customers, some will begin to advance into the consideration stage of their buyer’s journey. Just as in the awareness stage, U.S. Lawns has designed programs to help you convert those leads into appointments, the next step in securing commercial clients. U.S….
Read moreHow Will U.S. Lawns Help Me Find & Secure Commercial Customers – Part III
Now that we have identified commercial customer opportunities in your market, the U.S. Lawns team will help you formulate a customized action plan to reach those prospective customers. By developing materials, strategies and campaigns targeted toward building brand awareness amongst your market’s gatekeepers and decision makers, you will be better…
Read moreHow Will U.S. Lawns Help Me Find & Secure Commercial Customers – Part II
As mentioned in the introduction to this series, before you can begin to market to your target customers, you must have a clear vision of who your target customers are. One of the reasons that U.S. Lawns has been a leader in its industry for more than three decades is…
Read moreHow Will U.S. Lawns Help Me Find & Secure Commercial Customers – Part I
U.S. Lawns understands its franchisees typically didn’t get into the landscaping business to become salespeople, but rather to build a sustainable business. But the truth is, to build this sustainable business, you first have to know how to market it. For this reason, we work hard to make marketing your…
Read moreWhere Does U.S. Lawns Fit in the Larger Green Industry?
The green industry is enormous, generating over $99 billion in annual revenue and comprised of many different segments. Each summer, national trade publication Landscape Management releases its list of the top 150 green industry companies ranked by annual revenue. This prestigious list represents the best of the best in the…
Read moreMike Fitzpatrick and U.S. Lawns’ Evolving Support Systems
Early on, Mike Fitzpatrick found a deep sense of satisfaction in landscaping. “I like being outside, but also I like being able to look back see what I have accomplished. Landscaping improves your community in ways you can see.” What started as a love for the outdoors and summer jobs…
Read moreBrandon Moxam Provides Leadership to U.S. Lawns’ Sales and Marketing Efforts
Brandon Moxam grew up in an entrepreneurial family. His family owned and operated an office equipment business. He saw firsthand the ups and downs that go with owning a small business. It also instilled in him a lifelong love of helping individuals realize their entrepreneurial dreams. Today, Moxam is doing…
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