The landscape industry is populated with a high number of independent business owners. Attracted by a low barrier of entry, basically a lawn mower and some manpower are all that is needed, many of these business owners find that they eventually hit a revenue ceiling.
This is what happened to Jeremy Vincent in Boise, Idaho. For 10 years he owned an independent landscaping business, focusing primarily on high end residential and niche commercial clients. In 2008, as the economy took a downward turn Vincent found his business treading water.
“Each year it would take me until August to build back up the business I lost at the beginning of the year due to cancellations, “ says Vincent, “Also, my advertising dollars just weren’t getting any results, especially in the commercial space.”
This is when Vincent decided that teaming up with a franchise would help him take his business to the next level. “I realized I needed help to get where I wanted to go.”
Vincent’s story is becoming more common in the landscape industry. Irrigation and Green Industry Magazine, an industry publication for landscape, irrigation and maintenance contractors, recently highlighted this trend. Vincent, along with two other business owners, are featured in the September edition of the magazine, discussing their reasons for teaming up with a franchise and what that did for the growth of their businesses.
Franchising offers more security and predictability than independent business models. They also have a greater growth potential. Franchisees are able to leverage the power of a large brand, its resources, support and access to new markets for greater success.
For Vincent, it was just a matter of finding the right franchise, saying, “I wanted to make sure my return on investment would be good. I didn’t want to just pay a company royalty, just to have them just cash my checks. I needed to be sure of the level of support they would offer. I needed a partner.” After vetting several franchises, Vincent felt confident that U.S. Lawns provided what he was looking for. In 2014 he converted his business to U.S. Lawns and has since expanded into two additional territories.
Having already had experience in the industry, Vincent found that his biggest hurdle was getting out of his own way. “I found myself trying to adapt the systems to me rather than just trusting the system.” Once he stopped working against the system and began working alongside something incredible happened. “I went on to experience about 100% growth on average for three years in a row!”
In addition to helping him grow his business and maximize his revenue potential, Vincent gained the power of the U.S. Lawns network. He has been able to tap into the resources of a larger group of franchisees to help him navigate operating an essential business during the pandemic, sharing best practices and materials to help them connect with their customers and communities.
By joining U.S. Lawns, Vincent found the partner in business he was looking for. “We’re a team. They’re motivated to help you be better and more successful,” he explains.
For Vincent, franchising provided the framework for to achieve his business goals saying, “For anybody opening up a business, franchising is going to help create the biggest return on investment in the long run, especially if you’re not familiar with the industry.”
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