Blog

Did you ever go shopping for a used truck … only to drive away in a new, fully-loaded, SUV? Congratulations. You’ve just been upsold. At U.S. Lawns, we support and encourage upselling—but not this kind. In fact, when we say “upselling,” we’re talking about a different approach that’s not only customer friendly, it’s a key […]

Retail Facility Business magazine recently published on their website an article by U.S. Lawns President Ken Hutcheson entitled, "Preparing Your Retail Center for Spring." The article includes tips on the importance of curb appeal, creating a plan, discussing services with your landscape company and budgets. View full article

You walk through a customer’s door, and it the game begins. Bidding; signing a contract; dispatching your crew; quality control; invoicing; payment; feedback. Each of those steps is a crucial strategy in the Customer Connection. We know you work hard to listen, be responsive, and perform excellent work. You’re dedicated to winning. But it’s not […]

In our last blog post, we made the case that sales is a customer service Touch Point. To see if that theory holds up, let’s examine our current sales processes, and see if they promote better service. Home Office has created two specific sales tools for you to use: 7-in-7 and Direct Sales Dial-Up. We’ll […]

Lately, we’ve been talking about Touch Points, or all the ways you interact with your customers. It’s a fascinating topic, because the more you analyze your business, the more Touch Points you’ll find. For instance, last week we discovered that recruiting was a Touch Point, because the right employees can shape the customer experience. This […]

If the best way to market is by referral, there’s no better endorsement than your staff. Think of it as free advertising, every time an employee gives a glowing account of their job. And as we’ve said before, happy workers lead to happy customers. It all adds up to one, inevitable conclusion: your employees might […]

Thanks for tuning into Ken’s message on Friday. We hope it addressed any questions or concerns you may have about our service revolution. As Ken reminded us, our focus will remain on building strong franchisees, and ensuring an economically sound transition for each of you. As our President, Ken’s job is to inspire the troops.  […]

Read the article “Franchising For Veterans,” published for: Franchising USA – (pages 44 and 45 in the Veterans Franchising supplement). Because of their vast leadership experience in the military, veterans are natural entrepreneurs.  View full article.

Read the article "What Makes a Successful Franchisee," published for: YoungUpstarts – Voice of a New Generation. Over the past decade, franchising has become a much more attractive option for young talent looking to rapidly create and grow their own businesses. But before candidates can decide if franchising is the right move for them, they […]