the opportunity

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Our Brand Offering

After more than thirty years, we have learned a thing or two about our business. Most of our lessons do not have to do with turf and lawn mowers, but with how to take care of our franchisees. It is no accident that we are the largest and fastest growing commercial grounds care franchise in the United States, with over 250 locations from coast to coast.

Our brand offers a lot to those looking for landscaping and lawn care franchise opportunities. We built our brand on values and have remained a strong business by focusing on our employees, franchisees, and customers. Add to that our relationships with hundreds of companies nationwide, and you can see that the decision to invest is a wise one.

A Brand Built on Values

Since we opened in 1986, we have stayed true to our core values, using them to guide us through every business decision we make. One reason our opportunity resonates with veterans—and anyone dedicated to working hard and creating a better world—is that our values mirror their own. Strength, discipline, efficiency, and service work together to make our business—and our communities—better. Our values and beliefs are represented by our Brand DNA, a pledge that drives the behavior of our team members. Our Brand DNA includes:

  • Brand Vision: 100% Client Retention. 100% Franchisee Satisfaction.
  • Brand Promise: To be there, be responsive, be excellent, and be a friend.
  • Brand Values: Strength, Professional Grade, Discipline, Efficiency, Camaraderie, Community, American, Serving Others, Responsiveness, Organization.
  • Brand Message: National strength, local commitment, and the power of the network.

100% Client Retention, 100% Franchisee Satisfaction

Our vision is to keep our customers and franchisees happy at all costs. 100% client retention is a lofty goal, but our franchisees do not shy away from it because it keeps them working hard and offering the best services to our customers.

When it comes to keeping our franchisees satisfied, we don’t cut corners. When you become a U.S. Lawns franchisee, you will enjoy all the benefits of working in a proven system that we have been perfecting since 1986. These are just some of the ways that we give our franchisees 100% satisfaction with our landscaping and lawn care franchise opportunities.

Low-Cost Investment

There are hundreds of landscaping and lawn care franchise opportunities out there, but not many in which you can invest for under $100K! At U.S. Lawns, your estimated total initial investment will be under $80K, and less if you are a veteran or an existing landscaping professional looking to convert your business into a franchise. Our low-cost franchise gives you the opportunity to own a business and be part of an award-winning system, all for less than the cost of a Corvette.


Setting up our franchisees with the proper tools to be good business owners is the key to keeping them satisfied. Our extensive training will show you how to use U.S. Lawns systems to build a strong business. Training fills in the blanks in your skills, making you well rounded and ready for anything. For example, if you have solid business skills but lack knowledge about landscaping, we will train you on how to keep your customers’ properties beautiful.


Training is essential before you get started, but support is the most important thing we offer once your business is going. We are in your corner from the start, giving ongoing support to help you through any issue and answer any question you have.

An integral part of our support system is our network of franchise owners. Over 250 people across the United States have been in your position, and they are working to make their franchise locations better. Forge relationships with your fellow franchisees so that you have mentors, peers, confidants, and teachers to help you along your franchise journey.

Big Companies Do Business with Big Companies

One of the biggest reasons to invest in a franchise—as opposed to starting your own business from scratch—is the brand recognition that will help you build your business. U.S. Lawns is a well-known and established brand within the commercial real estate and property management industry. This notoriety helps our local franchise owners gain clients because many commercial customers have locations all over the country and the world. Many of them will choose to use U.S. Lawns over another service provider because they know that the work we do is the highest quality and that we can provide service to multiple locations, regardless of geography.

Some of the organizations with which we have partnerships are:

  • Building Owners Managers Association
  • International Facility Managers Association
  • Community Association Institute
  • International Council of Shopping Centers
  • National Association of Industrial Office Properties
  • National Apartment Association

Joining the U.S. Lawns family means that you will gain a lot from our experienced and proven brand. We work hard every day to improve our business so that we can help our franchisees build strong businesses themselves. So find out if our landscaping and lawn care franchise opportunities are right for you!