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deeply committed to treating our customers with respect, honesty, and integrity, and we strive to develop lasting relationships by always acting according to these values. With so many lawn care franchises to choose from, it can be difficult to find the one that's right for you. Here's how we provide excellent service without compromise, making us stand out from other brands.

Professionalism First

In the lawn care and landscaping business, it's not always easy to look your best. Our job requires our service providers to get dirty by nature – when you're mowing lawns, planting trees, and replacing topsoil it is tough to keep your khakis pressed! Many landscapers don't bother to look professional when they show up to job sites because they know that they're about to get dirty. However, interacting with customers in dirty old clothes can sometimes make people uncomfortable, taking away their confidence in your service. That's why we encourage our franchisees to get off the truck and manage rather than work in their business. This helps our franchisees to always look their best, going to job sites and meeting with customers in a branded polo and khakis, with a general professional appearance. Putting our best foot forward  at all times shows the customers we work with that we value their businesses, and we're willing to treat them with the respect they deserve.

Integrity in All of Our Interactions

You don't get to become an industry leader if you're not offering excellent products and services. We strive to show strong integrity in every interaction we have with our customers. For instance, we work together with our clients to develop a five-year plan for their landscape, helping them to develop a realistic idea of what their landscape could look like with our assistance. We help them to decide what kind of landscape they'd like to achieve, and then show them all of the possibilities based on factors like their geographical area, the life cycle of plants, and more. By always coming through and offering excellent landscaping services, we show our customers that we're a great reliable source to keep their property looking great.

Service With a Smile

We want to leave our customers feeling great every time we visit their property. We achieve this by offering great customer service in every interaction. Whether they're calling to schedule or reschedule a visit or to rethink their landscape altogether, U.S. Lawns stands out from other lawn care and landscaping services because of our dedication to making customers feel valued. Through kindness, punctuality, and respect, we show our customers that we're invested in making their property look great, and that we really care about their business. This attention to customer service is one of the key reasons we're able to develop lasting relationships with our clients.

These are just a few ways that U.S. Lawns prioritizes customer service, and stands out compared to other lawn care and landscaping companies. Contact us today to learn more about what it takes to join our team by opening your own U.S. Lawns franchise!

The U.S. Lawns Franchise Resource Library

Mike Kirk actually has customers calling to spend more money with him at the end of their contracts.

The veteran U.S. Lawns owner, based in New Albany, Miss., has perfected the art of the upsell. He’s known in Oxford and Tupelo for landscape enhancements, in addition to maintenance. His team routinely contracts for additional services, not just basics. And it all happens without a single sales pitch.

“It starts with every maintenance customer, no matter how small,” Mike explains. “We develop a strong relationship, and then suggest a long-range plan we think would benefit them. It’s all about listening to their needs, and then showing how we can fulfill them.”

Getting “close to the customer,” as Mike is quick to note, is simply part of the job at U.S. Lawns. His approach is based on the key principles of customer satisfaction and radical personalization. And the results have been highly profitable.

Next to referrals, upselling is the easiest way to grow your business. It’s fast, low on additional overhead, and when done correctly, helps establish your reputation as a premier local business. As Mike and his team have proven, it doesn’t even require marketing. But, it does require sincerity and honest attention to a client's needs.

“You have to really know your customer,” Mike says. “If you present a plan for additional work, it has to be work they actually want. Otherwise, it's not good service, it's just aggressive sales.”

Mike suggests building a “remedial” plan for every customer, and presenting it toward the end of a contract (late summer/early fall, for those on a calendar year). Walk the property with your client, and include pictures in the proposal. At the end of the conversation, if you’ve truly addressed your client’s needs, talk will probably turn to budget.

“If the cash isn’t there, no problem,” Mike says. “We ask our clients if we can help them develop a budget to purchase the services next year.”

This is a huge incentive, because it shows you’re willing to radically personalize your services to work with your client’s financial situation.

And adding enhancement work to your portfolio can benefit your financials, too. In addition to generating new business, it improves your cash flow, by offsetting all the work done during the growing season. The U.S. Lawns Home Office projects that a healthy ratio of maintenance to enhancement work is around 70% maintenance, 30% enhancement.

If you’d like to grow your business, take a look at our select services and enhancements, and then start thinking about your clients’ needs. Are any of them looking for more than you currently provide? As Mike Kirk reminds us, stay “close to the customer” at all times. You never know what opportunities you’ll find.

The U.S. Lawns Franchise Resource Library

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