Our Brand DNA
It’s not just important for entrepreneurs to identify a franchise brand that’s likely to help them grow their investment. They also need to find a brand that’s aligned with their own personal values. U.S. Lawns stands apart from other franchises because since 1986, we’ve developed a strong sense of self. We know exactly who we are and what we stand for, and we strive to provide our customers with service that far and away exceeds what the competition has to offer. Here’s a quick look at some of the most important components of our brand DNA and how it’s helped us become the largest commercial landscaping franchise in the U.S.
Vision
Our primary goal at U.S. Lawns is to achieve 100% franchisee satisfaction through a focus on 100% client retention. We realize that it’s difficult to please everyone, but we go above and beyond to ensure that our franchisees are happy with their investment decision and that our customers love the work we do to beautify and maintain their properties. Should anyone be dissatisfied, we take steps to make it right.
These ideas work hand in hand: when customers are satisfied, our franchisees are more likely to see their businesses thrive – and that leads to their satisfaction as well. By doing quality work on every job and treating our customers with respect, we’re able to grow our brand together.
Experience
U.S. Lawns strives to cultivate a unique customer experience by providing virtually all of their commercial landscaping maintenance needs. For many of our customers, they’re able to consolidate multiple service contracts into a single, comprehensive U.S. Lawns contract. The result? They have less to worry about, don’t need to concern themselves with staying on top of different projects, and can trust us to get the job done right.
Of course, we also strive for this same level of simplicity for our franchisees. Many of our franchisees who converted their existing landscaping franchises have found that partnering with U.S. Lawns is a far more straightforward and structured experience than going it alone.
Pricing
Our philosophy at U.S. Lawns has never been to provide bottom-of-the-barrel prices. The way we see it, slashing prices to compete with another brand’s bottom line means we’d have to compromise on quality. That being said, we are passionate about offering the best value for our customers’ money, and that means they receive unparalleled service – including opportunities to save money along the way.
This philosophy also extends to our franchisees. We believe that our franchisees truly get more for their investment in a U.S. Lawns franchise than they would with any other franchisor. Business coaching, call center support, marketing assistance, and our proprietary bidding tool are just a few of the valuable resources our franchisees enjoy – helping them to save and make money on every job.
Emotion
Having read this far, you can probably tell that we’re especially passionate about the U.S. Lawns brand. We really believe in what we do and take pride in beautifying our communities. Of course, we expect our franchisees to share this outlook as well. Being invested in forging customer relationships and building your business goes a long way toward achieving 100% franchisee satisfaction.
Message
U.S. Lawns has developed two key messages that summarize our goals for our customers and franchisees alike. Our franchisor operations message is “We improve our communities in ways everyone can see.” This message speaks to the fact that our local owner/operators are dedicated to making their communities more beautiful places to live.
Our franchisee operations message is “National strength, local commitment, and the power of the network.” This message to our franchisees assures them that U.S. Lawns, and our network of like-minded business owners, stands behind them with all the power we’ve developed in more than 30 years in business. When you decide to open a U.S. Lawns franchise, you can rest assured that you’re part of a larger team that’s invested in your business.
Promise
We understand that it’s important our franchisees and customers are able to take us at our word, so we don’t make promises lightly. To our franchisees, we promise that we’ll work hard and go above and beyond to help your business thrive. A quick review of our Support page reveals that we have a lot to offer.
Similarly, our franchisees make this promise to their customers: “To be there, be responsive, be excellent, and be a friend.” Again, U.S. Lawns seeks to go above and beyond what the competition has to offer, and forging strong personal connections with our customers is one important way we do just that.
Position
We believe that U.S. Lawns allows our franchisees the opportunity to improve their communities while improving their lives. Our business is a great fit for entrepreneurs who are driven to help others.
Similarly, our motto to customers is “Your Turf. Our Lawn.” We never forget that we’re working on their property to meet their needs, but when they partner with U.S. Laws, they never need to worry about keeping their lawn in great shape – we take care of things for them.
