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Our Brand DNA

Our Company Values

It’s not just important for entrepreneurs to identify a franchise brand that’ll help them grow. They also need to find one that’s aligned with their values. U.S. Lawns stands apart from other franchises because, since 1986, we’ve developed a strong sense of self. We know exactly who we are and what we stand for and strive to provide our customers with service that exceeds their expectations.
Here’s a quick look at what defines our brand DNA most and how it’s helped us become the largest commercial landscaping franchise in America.


Our primary goal is to achieve 100% franchisee satisfaction through a focus on 100% client retention — because when customers are satisfied, our franchisees are more likely to see their businesses thrive, leading to their satisfaction. By providing quality results and treating our customers with respect, we’re able to grow our brand together.We know it’s not easy to please everyone. But we go above and beyond to ensure our franchisees are happy with their investment and that our customers love the work we do to beautify and maintain their properties. Should anyone be dissatisfied, we take steps to make it right.


We strive to cultivate a unique customer experience by meeting as many of their landscaping needs as possible, with many clients able to consolidate multiple service contracts into a single, comprehensive U.S. Lawns agreement. The result? They have less to worry about and can trust us to get the job done right!Of course, we also try to keep things simple for our franchisees, too. Many who converted their independent businesses to a U.S. Lawns franchise have found that a partnership with us means a far more straightforward and structured experience than before.


You know the old saying: you get what you pay for. We’ve never been about providing bottom-of-the-barrel prices because slashing prices to compete with another brand’s bottom line means we’d have to compromise on quality, something we’ll never do. Nevertheless, we’re passionate about offering the best value for our customers’ budget, and that means they receive unparalleled service – including opportunities to save money along the way.This philosophy extends to our franchisees as well. We believe they truly get more for their investment in a U.S. Lawns franchise than they would otherwise. Business coaching, call center support, marketing assistance, and our proprietary bidding tool are just a few of the valuable resources our franchisees enjoy – helping them to save and make money on every job.


We believe strongly in, and are proud of, what we do — beautifying communities — and our best franchisees share this passion. They work hard every day to improve their communities in ways everyone can see. Our local owner/operators are dedicated to making their neighborhoods more beautiful places to live, one lawn at a time, and know the value of being part of something bigger than themselves.We know that being invested in customer relationships goes a very long way toward building a business; we also know that standing behind our franchisees contributes to 100% franchisee satisfaction. Our national strength, local commitment, and the power of the network mean that when you decide to open a U.S. Lawns franchise, you can be sure you’re part of a larger team that’s invested in your success.


It’s important that our franchisees and customers can take us at our word, so we don’t make promises lightly. To our franchisees, we promise we’ll work hard and go above and beyond to help your business thrive. A quick review of our Support page reveals how we back that promise up.Similarly, our franchisees promise to be there, be responsive, be excellent, and be a friend to every customer they serve. Forging strong personal connections with customers is one important way we’ve been able to maintain our leadership position in a very competitive field.


“Your Turf. Our Lawn.” It’s been our motto from the very beginning, and we never forget that we’re working on our customers’ properties to meet their needs. That means when they partner with us, they never have to worry about their lawn being in perfect shape — we make sure of that, season after season.When it’s all said and done, we believe U.S. Lawns allows franchisees the opportunity to improve their communities while improving their lives. We’re a great fit for entrepreneurs who are driven to help others. Could you be one of them?

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