Catching Up with the Carmans: Two Year Update
In 2019, we interviewed Stephen and Elizabeth Carman shortly after they made the decision to become U.S. Lawns franchise owners. Their goals were to escape the uncertainty of the corporate world and to take control of their time and financial future (you can read that interview here). Since that interview…
Read moreMother and Son Team Jaime and Alex Carruth are Focused on Improving Their Community
The Carruth family’s roots run deep in Baton Rouge, Louisiana. Jamie, a retired elementary school principal spent 31 years with the public education system. Her son, Alex worked with a local irrigation and landscape company. Today the mother and son team own a successful U.S. Lawns franchise and are continuing…
Read moreU.S. Lawns Franchisee, Jeremy Vincent, Featured in Irrigation and Green Industry Magazine
The landscape industry is populated with a high number of independent business owners. Attracted by a low barrier of entry, basically a lawn mower and some manpower are all that is needed, many of these business owners find that they eventually hit a revenue ceiling. This is what happened to…
Read moreHow Will U.S. Lawns Help Me Find and Secure Commercial Customers – Part VI
To create a sustainable business, you can’t only focus on sales and marketing and expect things to work out well. Now that you’ve got a strong sales and marketing program in place, you need to figure out how to keep those clients around long-term. No matter how much business you…
Read moreHow Will U.S. Lawns Help Me Find and Secure Commercial Customers – Part V
At this point you’ve already completed a lot of the leg work in developing your sales and marketing process: You’ve identified who your potential customers are and created a plan of attack to penetrate the market. You’ve made them aware of, and differentiated, your business through a suite of digital…
Read moreU.S. Lawns Targets the Hoosier State for Growth
America’s crossroads, Indiana, has been identified by U.S. Lawns as a market poised for substantial growth. A business-friendly environment, low cost of doing business and well-built infrastructure make the Hoosier state an ideal place to launch your career in commercial landscape management. Surrounded by a strong network of successful franchisees,…
Read moreHow Will U.S. Lawns Help Me Find & Secure Commercial Customers – Part IV
With your marketing plan building awareness amongst your prospective customers, some will begin to advance into the consideration stage of their buyer’s journey. Just as in the awareness stage, U.S. Lawns has designed programs to help you convert those leads into appointments, the next step in securing commercial clients. U.S….
Read moreHow Will U.S. Lawns Help Me Find & Secure Commercial Customers – Part III
Now that we have identified commercial customer opportunities in your market, the U.S. Lawns team will help you formulate a customized action plan to reach those prospective customers. By developing materials, strategies and campaigns targeted toward building brand awareness amongst your market’s gatekeepers and decision makers, you will be better…
Read moreJaime Caballero Diversifies With U.S. Lawns’ Essential Business Model
40-year-old Jaime Caballero has always been a growth minded individual. Six years ago, he left his successful banking career to go into business for himself. He and his wife Irene went on to build an inflatable rental business from scratch. The venture proved to be lucrative and the pair grew…
Read moreHow Will U.S. Lawns Help Me Find & Secure Commercial Customers – Part II
As mentioned in the introduction to this series, before you can begin to market to your target customers, you must have a clear vision of who your target customers are. One of the reasons that U.S. Lawns has been a leader in its industry for more than three decades is…
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