How Will U.S. Lawns Help Me Find & Secure Commercial Customers – Part II
As mentioned in the introduction to this series, before you can begin to market to your target customers, you must have a clear vision of who your target customers are. One of the reasons that U.S. Lawns has been a leader in its industry for more than three decades is…
Read moreHow Will U.S. Lawns Help Me Find & Secure Commercial Customers – Part I
U.S. Lawns understands its franchisees typically didn’t get into the landscaping business to become salespeople, but rather to build a sustainable business. But the truth is, to build this sustainable business, you first have to know how to market it. For this reason, we work hard to make marketing your…
Read moreWhere Does U.S. Lawns Fit in the Larger Green Industry?
The green industry is enormous, generating over $99 billion in annual revenue and comprised of many different segments. Each summer, national trade publication Landscape Management releases its list of the top 150 green industry companies ranked by annual revenue. This prestigious list represents the best of the best in the…
Read moreWhat to Expect from the U.S. Lawns Discovery Process
The global COVID-19 pandemic has changed the landscape of our personal and professional lives; accelerating change and forcing people and companies to adapt like never before. One truth we have learned during this period is that transparent and open communication are more important than ever. We have seen this in…
Read moreNew U.S. Lawns Customizable Website Focuses on Driving Sales at the Local Level
This week, U.S. Lawns is excited to announce the launch of their newly redesigned uslawns.com website and local team pages. These enhanced pages are designed with our franchisee’s local digital presence in mind, serving as a sales engine to drive growth across the network. With its streamlined and action-oriented format,…
Read moreKen Hutcheson: How a Focus on Culture has Helped U.S. Lawns Lead its’ Industry
Intentionally cultivated and fostered, the U.S. Lawns’ culture is what has propelled the brand forward to lead its industry and set the foundation for growth. Ken Hutcheson, president of U.S. Lawns breaks down the culture into four principles. These principles are what help the brand change the lives of their…
Read moreTommy Kilbride Joins U.S. Lawns to Find Lifestyle Flexibility
After years of working in real estate development and management, Tommy Kilbride decided it was time to build something for himself. “I wanted the pride of being able to put my name on something of my own. I wanted to be able to say to my girls that their dad…
Read moreEmerging and Essential: U.S. Lawns on Modrn Businss Podcast
Modrn Businss is a highly rated podcast which explores and discusses business technology and lessons from leaders in franchising. The podcast’s most recent series “Emerging and Essential Businesses” has been highlighting franchises that have been deemed essential services in the pandemic and exploring how they have adapted. U.S. Lawns was…
Read moreMike Fitzpatrick and U.S. Lawns’ Evolving Support Systems
Early on, Mike Fitzpatrick found a deep sense of satisfaction in landscaping. “I like being outside, but also I like being able to look back see what I have accomplished. Landscaping improves your community in ways you can see.” What started as a love for the outdoors and summer jobs…
Read more5 Tips to Improve Your Validation Process
When examining whether a franchise opportunity is a good fit for you, insights gained from validation are invaluable. Interviewing existing franchisees will help you gain perspective on how the systems and culture of the franchise actually play out and if the franchisor is delivering on its value proposition. It will…
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