Blog

In 2019, we interviewed Stephen and Elizabeth Carman shortly after they made the decision to become U.S. Lawns franchise owners. Their goals were to escape the uncertainty of the corporate world and to take control of their time and financial future (you can read that interview here). Since that interview the Carmans have experienced substantial […]

The Carruth family’s roots run deep in Baton Rouge, Louisiana.  Jamie, a retired elementary school principal spent 31 years with the public education system. Her son, Alex worked with a local irrigation and landscape company. Today the mother and son team own a successful U.S. Lawns franchise and are continuing their family’s tradition of improving […]

The landscape industry is populated with a high number of independent business owners. Attracted by a low barrier of entry, basically a lawn mower and some manpower are all that is needed, many of these business owners find that they eventually hit a revenue ceiling. This is what happened to Jeremy Vincent in Boise, Idaho. […]

To create a sustainable business, you can’t only focus on sales and marketing and expect things to work out well. Now that you’ve got a strong sales and marketing program in place, you need to figure out how to keep those clients around long-term. No matter how much business you bring in front door if […]

At this point you’ve already completed a lot of the leg work in developing your sales and marketing process: You’ve identified who your potential customers are and created a plan of attack to penetrate the market. You’ve made them aware of, and differentiated, your business through a suite of digital and physical marketing elements. You’ve […]

America’s crossroads, Indiana, has been identified by U.S. Lawns as a market poised for substantial growth. A business-friendly environment, low cost of doing business and well-built infrastructure make the Hoosier state an ideal place to launch your career in commercial landscape management. Surrounded by a strong network of successful franchisees, the right entrepreneur can leverage […]

With your marketing plan building awareness amongst your prospective customers, some will begin to advance into the consideration stage of their buyer’s journey. Just as in the awareness stage, U.S. Lawns has designed programs to help you convert those leads into appointments, the next step in securing commercial clients. U.S. Lawns understands that many business […]

Now that we have identified commercial customer opportunities in your market, the U.S. Lawns team will help you formulate a customized action plan to reach those prospective customers. By developing materials, strategies and campaigns targeted toward building brand awareness amongst your market’s gatekeepers and decision makers, you will be better positioned to secure more accounts. […]

40-year-old Jaime Caballero has always been a growth minded individual. Six years ago, he left his successful banking career to go into business for himself. He and his wife Irene went on to build an inflatable rental business from scratch. The venture proved to be lucrative and the pair grew their business to more than […]