Blog

Now that we have identified commercial customer opportunities in your market, the U.S. Lawns team will help you formulate a customized action plan to reach those prospective customers. By developing materials, strategies and campaigns targeted toward building brand awareness amongst your market’s gatekeepers and decision makers, you will be better positioned to secure more accounts. […]

As mentioned in the introduction to this series, before you can begin to market to your target customers, you must have a clear vision of who your target customers are. One of the reasons that U.S. Lawns has been a leader in its industry for more than three decades is that we have clearly defined […]

U.S. Lawns understands its franchisees typically didn’t get into the landscaping business to become salespeople, but rather to build a sustainable business. But the truth is, to build this sustainable business, you first have to know how to market it. For this reason, we work hard to make marketing your services as simple as possible […]

The green industry is enormous, generating over $99 billion in annual revenue and comprised of many different segments. Each summer, national trade publication Landscape Management releases its list of the top 150 green industry companies ranked by annual revenue. This prestigious list represents the best of the best in the highly fragmented green industry. With […]

This week, U.S. Lawns is excited to announce the launch of their newly redesigned uslawns.com website and local team pages. These enhanced pages are designed with our franchisee’s local digital presence in mind, serving as a sales engine to drive growth across the network. With its streamlined and action-oriented format, customers will be able to […]

Intentionally cultivated and fostered, the U.S. Lawns’ culture is what has propelled the brand forward to lead its industry and set the foundation for growth. Ken Hutcheson, president of U.S. Lawns breaks down the culture into four principles. These principles are what help the brand change the lives of their franchisees, helping them build sustainable […]

After years of working in real estate development and management, Tommy Kilbride decided it was time to build something for himself. “I wanted the pride of being able to put my name on something of my own. I wanted to be able to say to my girls that their dad runs his own business,” says […]

Modrn Businss is a highly rated podcast which explores and discusses business technology and lessons from leaders in franchising. The podcast’s most recent series “Emerging and Essential Businesses” has been highlighting franchises that have been deemed essential services in the pandemic and exploring how they have adapted.  U.S. Lawns was invited to participate in the […]

When examining whether a franchise opportunity is a good fit for you, insights gained from validation are invaluable. Interviewing existing franchisees will help you gain perspective on how the systems and culture of the franchise actually play out and if the franchisor is delivering on its value proposition. It will also help you set expectations […]