New U.S. Lawns Customizable Website Focuses on Driving Sales at the Local Level

This week, U.S. Lawns is excited to announce the launch of their newly redesigned uslawns.com website and local team pages. These enhanced pages are designed with our franchisee’s local digital presence in mind, serving as a sales engine to drive growth across the network.

With its streamlined and action-oriented format, customers will be able to find more information about individual services and be directed to their local team faster.  The expanded key word focused services tab boosts search engine optimization (SEO) rankings, driving more traffic to the site and making it easier for potential customers to find the service they are looking for. A focus on mobile responsiveness improves user experience and provides greater accessibility and visibility for the website.

In addition to its focus on optimization and creating a strong digital presence, the new website is highly customizable and tailored to each team. Features such as the owner information page, reviews and the ability to upload videos and photos allows franchisees to personalize their team page and tell their own story, while still staying compliant with brand standards.

Strategic updates to the team pages add additional value for U.S. Lawns franchisees. Area specific information, such as location-based services help drive local SEO, creating a more robust local digital presence. Increasing your visibility within your community in turn drives more sales.

One new feature of the team page is the reviews section. Here teams can ask for and respond to reviews. It was designed to give you greater control over reviews, making it easier for you to manage your online reputation while also helping web search rankings.

U.S. Lawns partnered with digital marketing industry leaders, Integrated Digital Strategies (IDS) to create this new sales-focused website. When you sign on with U.S. Lawns, you get the power of this full-service marketing company to power your local marketing program. Services include:

• A dedicated IDS digital account manager offers advice and consultation on best strategies to help you grow in your local market.
• Initial set up of your local team web page, social media pages and Google My Business account.
• Regular reporting through a marketing dashboard helps you create more effective marketing campaigns.
• Ongoing brand building services like organic social media posting and review monitoring.

By leveraging IDS’ expertise and best practices, U.S. Lawns is making digital marketing accessible to all of its franchisees as part of its core package of marketing support services.

To take a look at the new uslawns.com website, click here.