For decades, climbing the corporate ladder has been the hallmark of the American dream. But today, feeling the pressure of layoffs and corporate restructuring, a new wave of entrepreneurs are turning to business ownership in pursuit of their new American dream: self-sufficiency. With college tuition skyrocketing in recent years, many graduates have been left with significant debt and few job prospects in the ever-shifting corporate world. The return on investment is no longer a sure bet in today’s market, which is favoring business ownership.
Owning a business offers something the corporate world doesn’t: asset building. When you earn $100,000 in a job, that’s all you have, when you build a $100,00 business, you have a tangible asset that continually builds equity and in turn can be sold for a significant profit in the future. This is true self-sufficiency. This is something that will never be attained working for someone else.
Franchising offers a higher rate of success in business ownership than the alternative of starting from the ground up. It offers a solid pathway to build a sustainable business, one that maximizes revenue potential by leveraging the resources, support, and experience of an established brand. What’s more, starting a franchise can be done for less than the cost of a college education and the potential for financial gain is often much greater. As a result, we are seeing more and more young people are choosing to enter the franchise industry and reaping the rewards that come with it, including greater self-sufficiency.
Specializing in everything from landscaping to plumbing, service and trade-based franchises are on the rise. There is a need for these services regardless of what is going on in the economy and there are fewer people who are specializing in these “blue collar” trades due the short sighted and outdated ideas of the old American dream. Due to this high demand, these industries are quickly gaining traction as a lucrative and fulfilling alternative to traditional white-collar careers due to stability and recurring revenue providing these services provides.
The need for business-minded individuals to build and run these service-based businesses is at an all-time high. Performing the trade and running the business are two very different things. While there is the rare individual who can do both, most will find the business will reach an inevitable ceiling when you do not have an owner who can rise above the day-to-day operations and work on growing the business.
Running any business requires business acumen and the ability to build and lead a team, skills transferable to any industry. It is an education on how to make money. Skills learned while running a business are transferrable anywhere, and the experience gained invaluable. Running a successful business requires a strong understanding of finance, marketing, and customer service, all of which are valuable skills in any industry.
A strong franchise model offers an excellent support network that can help you achieve your business and self-sufficiency goals. In the ever changing tides of what constitutes the American dream, it represents a path to professional development. U.S. Lawns exemplifies this idea. As leaders in the commercial landscape industry, they offer a comprehensive training program and ongoing support that has helped their franchisees build sustainable businesses for over 30 years.
One of the most significant advantages of the U.S. Lawns franchise model is the recurring revenue stream that comes with commercial contracts. Unlike residential landscaping, commercial contracts often provide a consistent source of income throughout the year, even during slower months.
Additionally, U.S. Lawns offers a range of services beyond landscaping, including snow removal, irrigation, and tree care. This allows franchisees to diversify their service offerings and capture more business from their commercial clients.
Along with the pursuit of self-sufficiency, this new wave of entrepreneurs are placing more importance on values than ever before. One of the reasons U.S. Lawns has been successful over three decades has been because of its consistent brand values. At its core, the brand represents a core mission of service, stability, discipline, integrity, responsiveness, professionalism, community, nature, and environmentalism. These strong values are woven into everything the brand does and throughout our franchisee network.
Our greatest achievement as an organization has been our commitment to staying close to our network and tapping into the power they represent as a collective whole. From a robust owners advisory committee, mentor programs and annual conventions, every franchisee has a voice. With their commitment to 100% satisfaction, U.S. Lawns makes it clear that they value their franchisees.
More and more people are breaking free from the “golden handcuffs” of the corporate world in favor of business ownership. With business ownership comes the opportunity to lead and make a difference in your community in a more impactful way. And franchising increases your chances of success. U.S. Lawns’ mission is to help our franchisees build sustainable businesses with unlimited revenue potential.
Business ownership is not without its challenges. It requires hard work, dedication and a willingness to take risks. However, the potential rewards, both financial and personal, can make it an incredibly fulfilling and satisfying career choice.
Investing in a franchise can be an exciting and rewarding venture, offering a proven business model and established brand recognition. If you’re considering owning a U.S. Lawns franchise, the leading commercial landscaping companies in the country, it’s essential to understand the costs involved and the financial requirements. To help you make an informed decision on […]
For decades, climbing the corporate ladder has been the hallmark of the American dream. But today, feeling the pressure of layoffs and corporate restructuring, a new wave of entrepreneurs are turning to business ownership in pursuit of their new American dream: self-sufficiency. With college tuition skyrocketing in recent years, many graduates have been left with […]
Minneapolis and St. Paul, collectively known as the Twin Cities, offer a dynamic landscape for business growth and opportunity.
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