The green industry is enormous, generating over $99 billion in annual revenue and comprised of many different segments. Each summer, national trade publication Landscape Management releases its list of the top 150 green industry companies ranked by annual revenue. This prestigious list represents the best of the best in the highly fragmented green industry.
With the recent release of the 2020 rankings we thought it would be a good time to put our performance in perspective to help you understand where U.S. Lawns falls in the larger green industry as a whole.
This rankings begin with a broad ranking of the entire industry. This includes a wide array of service offerings like landscape construction, hardscape installation, chemical application, and maintenance services (among others) in both commercial and residential settings. In this ranking U.S. Lawns claimed the number 12 spot with $178,520,000 in annual revenue.
When the rankings are narrowed to focus on the $70 billion commercial segment that we operate in, U.S. Lawns comes in at number eight. When the rankings are further narrowed to focus on our core service offering of commercial landscape maintenance services, U.S. Lawns jumps all the way up to number three! This clearly shows that we understand our niche in the industry and that we perform very well inside of it.
Still, it is important to note that the top 150 companies combined account for only slightly more than 12% of overall green industry revenues. Why is that important? Because it means that there is more than enough room for small business operators to grab a piece of the market and find success in the industry. And while the U.S. Lawns brand as a whole is represented very well on this list, each of our 250 franchised branches are owned by individual small business operators who have been able to carve out their own piece of the market by leveraging the support, systems and tools that come along with being a part of the U.S. Lawns network.
This is truly what we mean when we talk about national strength and local commitment: a strong, nationally recognized brand combined with a small business mindset that can provide an individualized focus on the needs of each commercial customer.
If you’re ready to explore the possibility of joining the top ranked franchise in the commercial landscape services industry and grab your piece of the burgeoning market, click here.