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Emerging and Essential: U.S. Lawns on Modrn Businss Podcast

Modrn Businss is a highly rated podcast which explores and discusses business technology and lessons from leaders in franchising. The podcast’s most recent series “Emerging and Essential Businesses” has been highlighting franchises that have been deemed essential services in the pandemic and exploring how they have adapted.  U.S. Lawns was invited to participate in the series to represent how the essential brand is handling COVID.

Listen as host Zack Fishman interviews U.S. Lawns’ President, Ken Hutcheson on how the brand is thriving as it has adapted its business operations to better serve its franchisees and how they are “staying close” to their clients and employees.

Highlights include:

  • Hutcheson explains his background along with his passion for franchising and changing people’s lives (3:50)
  • Hutcheson discusses U.S. Lawns mission and how the brand differentiates itself in the $70+ billion green industry (5:20)
  • Fishman and Hutcheson talk about U.S. Lawns’ efficient and solid business model and how the essential brand has adjusted to continue operations throughout the pandemic. (6:22)
  • The different impacts residential and commercial segments of the landscaping industry have experienced during COVID. (7:50)
  • Hutcheson discusses some of the specific impacts and restrictions U.S. Lawns has experienced while maintaining their essential service. (8:20)
  • How the brand has mobilized in response to the needs of their customers. (9:25)
  • Hutchesons discusses some of the challenges as well as some of the positives they have recently encountered. (10:10)
  • How the brand has embraced new opportunities and accelerated some necessary changes according to what the environment demands. (11:37)
  • How the brand is leaning into its Brand DNA and being a Friend in Business in these times. (13:10)
  • U.S. Lawns’ Direct Sales Marketing Team and how their operations have ramped up. (13:45)
  • The mantra of “getting close to the customer and close to the employee” has made all the difference during these tough times and has brought a refreshed energy to U.S. Lawns’ business. (14:20)
  • Overall predictions after COVID and how it has changed the landscape industry and specifically U.S. Lawns. (17:15)
  • U.S. Lawns’ unwavering mission of 100 percent client retention and 100 percent franchisee satisfaction and how the pandemic has only reinforced it. (18:40)
  • The brand’s culture of competitive comradery and how that has pushed the Home Office to develop even better internal processes to help with their mission. (19:45)
  • Hutcheson shares some specific good will stories of how U.S. Lawns franchisees are improving their communities and lives through their businesses. (21:45)
  • Big picture takeaways and goals from the pandemic and its economic impact. (26:40)
  • How U.S. Lawns’ business model has been validated and proved resilient through this situation. (28:05)
  • How U.S. Lawns has focused on what was important and has found more engagement with their franchisees. (29:40)
  • Hutcheson discusses U.S. Lawns’ bright future and shares his healthy mix of optimism and realism as he looks forward. (30:45)


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