All successful companies know that rebranding involves more than creating a new logo, messaging, or an ad campaign. It requires a compelling story that can be understood by all. But while most companies focus their time and money on marketing and public relations initiatives, they often forget about another factor that can help them accomplish their goals — their employees.
Creating brand ambassadors from within your company will not only boost employee morale and get them excited about a re-brand, but it also works to engage clients and inform potential clients about the company’s new direction. In order to grow employee brand ambassadors, companies must take the necessary steps to prepare their employees, empower them, and plan future initiatives to keep the momentum going.
Read tour article published for: Young Upstarts (Voice of a New Generation). View full article.
Investing in a franchise can be an exciting and rewarding venture, offering a proven business model and established brand recognition. If you’re considering owning a U.S. Lawns franchise, the leading commercial landscaping companies in the country, it’s essential to understand the costs involved and the financial requirements. To help you make an informed decision on […]
For decades, climbing the corporate ladder has been the hallmark of the American dream. But today, feeling the pressure of layoffs and corporate restructuring, a new wave of entrepreneurs are turning to business ownership in pursuit of their new American dream: self-sufficiency. With college tuition skyrocketing in recent years, many graduates have been left with […]
Minneapolis and St. Paul, collectively known as the Twin Cities, offer a dynamic landscape for business growth and opportunity.
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