4 Types of Clients You Want to Target for Your Lawn Care Business
September 04, 2018
You may be looking at your lawn mowing business thinking “now what?” Your residential customers have limited service needs making it difficult to grow revenues without expanding your footprint. You know that commercial customers tend to provide higher and more consistent revenues, but you’re not sure how to get in front of these customers or even what type of commercial customers to target.
U.S. Lawns has helped dozens of small residential landscapers turn their businesses into large-scale commercial landscape management operations. To help you on your journey down that part, here is a closer look at four types of clients you should be targeting: customers who need complete commercial landscaping services that go beyond what a simple lawn mowing business can do.
Multi-Family Residential Communities
Apartment complexes can range anywhere from a single building to the size of a city block, and each one needs something to draw potential tenants in. To do so, and to keep current tenants happy, property managers need something to differentiate their property from others in the area. For many, that means a beautiful commercial landscape that needs consistent upkeep and maintenance is a must have.
Apartment communities don’t just choose any service provider to do this work either. They expect consistency, accountability and most importantly, a higher level of professionalism than the typical residential customer does. That is why they choose brands like U.S. Lawns who have a strong brand DNA and professionally-trained franchisees who are dedicated to working together in the community to get the job done.
Hotels and Resorts
Hospitality is a competitive industry, which is why hotels and resorts care a lot about the details. Their customers are coming from all over to spend money and extended periods of time in this locale. A beautiful landscape has the potential to draw these customers in, make them stay, and convince them to come back for more., Alternatively, a poorly kept landscape has the potential to make them keep on driving and choose a competitor the next time they need a getaway or place to stay.
A lot plays into how people choose where they stay, but a big part of their decision is the exterior design. That is why many hotels and resorts choose a nationally recognized brand like U.S. Lawns to fulfill all their needs with a one-stop shop for commercial landscaping services.
Malls, Restaurants, and Strip Centers
If you are going out to a restaurant, would you rather go to the one that looks run down with an unmaintained lawn or the one that shows they care with their professional landscape that never goes unkept? After all, if the customer-facing exterior looks that bad, what does the kitchen look like?
A study showed that 75% of all Americans visit a mall or retail center at least once a month, which means there are a lot of eyes on the landscape. In addition to its customers, retail tenants want to choose a landlord that can prove they care about the commercial building inside and out. Commercial landlords use service providers who can offer a wide variety of landscaping services to make their customers happy and their properties more appealing and profitable.
Commercial Office Buildings
Everybody is in the business of promoting their business, and a very easy way to attract clients is by having an attractive and well-maintained landscape. Beyond lawn mowing, properties may require extensive bed maintenance, tree care, mulching, etc. And what happens when it snows? Property managers who own commercial office buildings know that they need a lawn care business that can do it all and do it well. U.S. Lawns is exactly the type of vendor they’re looking to hire. Any commercial business wants a brand they know they can trust, that is grounded in their principles, and has a proven track record of service — something in which U.S. Lawns takes pride.
Commercial clients look for a service provider that has national strength and local commitment. U.S. Lawns, through its strong network of franchisees who all want to give their best service to their clients, knows that they are capable of targeting these four types of clients and can bring the U.S. Lawns mission and vision with them. That is why commercial clients choose U.S. Lawns again and again.
For more information about U.S. Lawns or to request more information, visit our website!