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Common Myths About Converting Your Independent Landscaping Business

Has your independent landscaping business struggled to meet your growth expectations? Do you find yourself spending more time working in the business rather than on the business? Have you considered how converting your business into a franchise might benefit your operation? For many independent landscape business owners converting to a U.S. Lawns franchise has proven to be an effective growth strategy, enabling them to implement the systems and processes necessary to remove themselves from the day-to-day operations and truly take their businesses to the next level.

Understandably, converting is not a decision to be taken lightly, and a discerning business person like yourself might have some reservations. Our goal is to give you all the information you need to make the decision that best aligns with your personal and business goals. To help you better understand our business offering, we will examine four of the most common myths about converting to a U.S. Lawns franchise.

I will no longer own my own business.

U.S. Lawns owners are in business for themselves, but not by themselves. Under the franchise model you will continue to own your own business while leveraging the branding, support and network of a nationally recognized brand. You will be gaining a roadmap to help you expand your business and maximize your earning potential.

Franchising is “big business.”

Franchising is a solution that allows small business operators to compete with big business. Franchises operate as a network of affiliated businesses that share a brand and operating system.  They remain independently owned and operated and typically fall under the Small Business Administration’s definition of a small business. By pooling resources and knowledge, franchisees can compete on a national level with much larger and better capitalized brands.

If I convert my business, I will lose my brand identity.

While your business will operate under the U.S. Lawns brand name, your existing business entity will continue to exist, operating under a “doing business as” arrangement. (For example, Joe’s Landscaping, LLC dba U.S. Lawns).  You will remain the face and driving force behind your business and continue to maintain and develop customer relationships. The U.S. Lawns brand and professional image with help open new doors to commercial customers who expect a high level of professionalism and service.

Paying royalty fees will cut into my profitability.

Independent operators who convert to U.S. Lawns generally find the benefits far outweigh the costs and that they are more profitable after making the transition. For example, U.S. Lawns franchisee in Toledo, Tom Curdes reported 85% growth in gross sales in his first year after joining U.S. Lawns. In addition to growth, franchisees typically experience greater efficiency in prospecting, bidding, estimating, and servicing properties that often result in a significant increase in profit margins. Not to mention the added benefit of the brand’s supplier relations, with exclusive supplier discounts that come with the power of nationally negotiated contracts. These discounts alone often more than cover the initial fees and royalty payments.

Why Wait?

By leveraging the advantages of a strong brand and proven business model, converting to a U.S. Lawns franchise has helped many independent landscape business owners grow their businesses and maximize their revenue potential. No longer alone, franchises have the power of the network behind them, along with other added benefits, creating a business with unlimited growth potential far greater than if they had done it alone. Is converting the next step for your growth strategy? Let’s talk.

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