U.S. Lawns Growth Summit: Building a Growth Focused Culture

Last week, dozens of U.S. Lawns’ franchisees gathered, along with their managers and business developers, in Tampa Florida for the brand’s second annual Growth Summit. While all attendees are at different stages in their business growth cycles, the summit’s theme of Powering Personal and Business Growth in 2020 was designed to help all franchisees prepare for a year of success.

The two-day event focused on three key areas, all intended to stimulate significant growth in their business: building a sales focused culture, creating winning customer relationships and, an often disregarded area, pursuing personal growth. “We often find that behind a growing business is an owner who is consistently pursuing personal growth. Focus on improving the self often spills over into other areas and we didn’t want to overlook this key opportunity.” said senior director of franchise recruiting, David Wells.

The summit’s agenda included keynote speaker Meredith Elliot Powell; a business growth, sales and leadership expert; as well as Q&A sessions, informative topic discussions and breakout sessions. All franchisees departed with takeaway tactics and actionable steps they could immediately implement into their landscaping franchises.

Surrounded by other growth-minded business owners, franchises enjoyed plenty of networking and comradery at the summit. Tapping into the power of the network, franchises learned from each other and shared marketing and landscaping sales strategies, as well as best practices on how to grow the U.S. Lawns’ brand within their territories.

The Growth Summit dovetails the brand’s Vision 2020 theme of profitable growth of every territory and is one of the many resources and events the brand provides its franchisees with to help them achieve growth, both in their business and personal lives. “We are committed to giving our franchisees the tools they need to grow a thriving business.” said Wells. “100% franchisee satisfaction is not just a motto, it’s our mission and it is why we feel events like the annual Growth Summit are important.”