U.S. Lawns Franchise logo

Ken Beasley: A System for Success

A little more than five years ago, Ken Beasley was a successful landscaper in Natchez, Miss. He’d left behind a management career at Walmart, a company he’d served for 16 years, to pursue the dream of owning a landscape business. While still at Walmart, he’d driven two hours each way to the community college in Jackson, earning his degree in Landscape Management. It just so happened that one of his instructors was a U.S. Lawns owner named David Pursell.

In 2010, when Ken’s business lagged, he called Mr. Pursell for advice. After a few conversations with the U.S. Lawns Home Office, Ken was the proud owner of a franchise in Alexandria, La. But the first instruction he received from his RFA almost made him reconsider.

“He told me to get rid of all my residential business,” Ken recalls. “From now on, I was only supposed to handle commercial. And I just about asked if he was crazy, because residential was basically all I had.”

However, Ken claims his willingness to put faith in the U.S. Lawns system was the turning point in his success.

“I figured I had just spent all this money and bought into a franchise. It wouldn’t make sense not to follow the process,” he says.

Accordingly, Ken gave over $300,000 in business to a neighboring landscaper in Natchez, keeping what little commercial work he had. In addition, U.S. Lawns awarded him some Strategic Account work, due to his experience in the industry. After that, it was all about the sales process.

“I found that getting commercial work was easier than I’d expected, because the U.S. Lawns sales process gave me the edge. I knew exactly what to bid, down to the last cent. In a market like mine, with nothing but small businesses, that’s a huge competitive advantage.”

Within one year of losing nearly all his accounts, Ken had recouped his revenue completely. Within two years, he’d doubled it. And after three years, he was inducted into the Million Dollar Club. From operating a small, two-truck operation in Natchez, he has now accumulated 10 trucks, 34 employees, and two territories: Alexandria and Lafayette, LA.

Ken says the support he receives from fellow franchisees like David Pursell, his RFA, and the Home Office, are invaluable to his success.

“I know I can call anyone at Home Office and they’re going to help. Even Mike Fitzpatrick, the Vice President of the company, will talk to me over the phone and give me his advice.”

But it’s the systems and processes that Ken swears are the secret to his rapid growth.

“When prospective franchisees call me, I tell them you have to follow the system. Do what your RFA tells you. They know the business, and they’ve seen what works. If you get scared and hold onto your residential accounts, you won’t do as well. The secret is to take that leap, and go 99% commercial, just like you’re supposed to. That’s how I was successful. That’s how I was able to achieve my dream.”

The U.S. Lawns Franchise Resource Library

Related Posts

May 18, 2023
Interview with “The Godfather”: Mike Carlo of U.S. Lawns Sarasota and Bradenton, Florida 

Having been with the brand for more than 31 years, Mike Carlo has a lot of insight to share.  In the latest  episode of the Discover U.S. Lawns Podcast, Mike explains what initially brought him to the brand and what things he has been intentional about as he has built his business over the past […]

Read More
May 8, 2023
Bryan Smith: U.S. Lawns Owner named an International Franchise Association’s Franchisee of the Year

As a Tugboat captain, Bryan Smith kept a stressful schedule. He would spend 30+ days out on the boat pushing barges, and then just seven to ten days at home before he had to do it all again. “I knew I wanted a family and that wouldn’t work being gone all the time,” says Bryan.   […]

Read More
April 12, 2023
U.S. Lawns Featured Market: Denver, Colorado

As more people and businesses are priced out of the coasts, Denver, Colorado is an attractive option for those looking for more affordable cost of living, low corporate tax rate, and a thriving economy. Due to its diverse range of core industries and access to natural resources, the area enjoys considerable economic stability even during […]

Read More
Get In Touch With Us

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

© 2022 U.S. Lawns. All Rights Reserved. | Powered by Integrated Digital Strategies | Sitemap | Disclaimer

Request More Info

Request More Info

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram