U.S. Lawns Franchise logo

On Consistency, Balance, and Keeping Your Promises

If you read Ken Hutcheson’s message for the New Year, you’ll remember it’s all about consistency.

But wait, you may be saying. That sounds … well, inconsistent.

After all, wasn’t 2015 a year full of major changes for our brand? And didn’t we completely remake our image in 2013 and 2014?

Yes, you’re absolutely right.

But let’s remember Ken’s earlier words, from the 2014 Annual Conference. Rebranding isn’t change; it’s reminding the world who we are. In other words, it’s about authenticity, genuineness, and … consistency.

It’s true that we’ve just weathered significant changes. Unfortunately, that’s the nature of business. You can’t control everything that happens in the marketplace. But, if you strive for a consistent, genuine brand, you can control more than you think.

In times of change, it’s all the more important to be consistent.

Maybe Ken didn’t say this outright until recently. But he’s been hinting at it for several months. At the 2015 Conference in Dallas-Fort Worth, he revealed that his formula for franchise success was a balance between inspiration, operations and finance. That balance requires consistency in each of the three areas. It demands focus, dedication, and staying on track.

In 2016, we must all focus on running a consistent, balanced business. That means showing up, delivering impeccable quality, and staying true to our brand and our people—over and over again. If U.S. Lawns can do that, we’ll lay the groundwork for a customer experience that sets us apart from the competition.

As Ken asked in his last keynote speech: “Are you keeping your promises?” As long as we stay consistent and true to our DNA, the answer will always be yes.

The U.S. Lawns Franchise Resource Library

Related Posts

March 15, 2024
Funding your U.S Lawns Franchise: A Guide to Cost and Liquidity Requirements

Investing in a franchise can be an exciting and rewarding venture, offering a proven business model and established brand recognition. If you’re considering owning a U.S. Lawns franchise, the leading commercial landscaping companies in the country, it’s essential to understand the costs involved and the financial requirements. To help you make an informed decision on […]

Read More
March 14, 2024
Service Franchises And The New American Dream

For decades, climbing the corporate ladder has been the hallmark of the American dream. But today, feeling the pressure of layoffs and corporate restructuring, a new wave of entrepreneurs are turning to business ownership in pursuit of their new American dream: self-sufficiency. With college tuition skyrocketing in recent years, many graduates have been left with […]

Read More
February 12, 2024
Start A Landscaping Business in Minneapolis and St. Paul, MN

Minneapolis and St. Paul, collectively known as the Twin Cities, offer a dynamic landscape for business growth and opportunity.

Read More
Get In Touch With Us

 All Rights Reserved. | Powered by U.S. Lawns © 2022 | Sitemap | Disclaimer

IDS

Request More Info

Request More Info

"*" indicates required fields

Consent*
Hidden
This field is for validation purposes and should be left unchanged.

x
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram