Blog

A friend of mine is getting married. They’re a younger couple, living on the West Coast, very marketing savvy. They shared a story with me about their wedding rings, which I wanted to pass along. Wedding and engagement rings are metaphors for many things: love, commitment, partnership, eternity. They symbolize your marriage. It’s without a […]

Facilities Maintenance Decisions magazine posted our article entitled Grounds Equipment and Fuel Technology Evolution. View full article

Let’s start with one assumption: good employees make happy customers. It’s not a new idea, although it some may not realize it. CEOs of Walmart, Costco, Starbucks, Patagonia, Apple, Hallmark and many corporations are growing their business through internal culture. You’ll find employees who are well paid, supported in their personal endeavors, and offered valuable […]

By Ken Hutcheson. A term I like to use is “radical personalization.” If something is radical, it’s shocking. And that’s how I believe customer service should be. Have you ever had service so great you were shocked? I bet you can remember exactly what happened. Sometimes, I think talking about service in the commercial property […]

After just five years, Ken Beasley has purchased three U.S. Lawns locations. His annual revenues exceed seven figures. And it’s no surprise that he’s recently won a third honor: a Customer Hero Award for one of the highest client satisfaction scores among franchises. Are all these achievements coincidence? Not according to Ken. Before buying a […]

Mike Kirk actually has customers calling to spend more money with him at the end of their contracts. The veteran U.S. Lawns owner, based in New Albany, Miss., has perfected the art of the upsell. He’s known in Oxford and Tupelo for landscape enhancements, in addition to maintenance. His team routinely contracts for additional services, not just […]

One great thing about U.S. Lawns is that we don’t just talk the talk. When we embrace an idea, we make sure it gets done. This can lead to times of great change, as we’ve recently seen, and sometimes growing pains aren’t comfortable. But we face the future boldly, holding strong to the traditions that […]

Read U.S. Lawns President Ken Hutcheson’s article on creating a lively landscape on a budget in Hotel Executive. View full article

A client’s impression of you is formed (and reformed) based on thoughts, feelings, and encounters, which add up over time. These are often known as touch points; in marketing, we call it your brand. So really, every brand is built on the strength of its customer relationships. Understanding this gives you an advantage. Every single customer […]