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May 16, 2014
How Is Today’s Customer Different from Yesterday’s Customer?

There’s no doubt the landscaping business has changed in recent years. In 1986, when U.S. Lawns was founded, the commercial market was less crowded, less competitive, and something of an untapped resource. Today, that’s changed dramatically, due in part to the recession and the low startup cost of a one-truck, no-name operation. (Although this remains […]

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May 14, 2014
Sales and the Customer

By now, you probably know this year’s conference will focus on “The Customer Connection.” We’ve already begun introducing it here on our blog, with articles about customer satisfaction. Of course, this isn’t really a new focus for us—100% client retention has always been part of our Brand DNA. We’ve simply identified customer satisfaction as the […]

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May 7, 2014
100% Customer Satisfaction = 100% Employee Retention

As you know, our Brand Vision is 100% Client Retention. However, we’ve been blogging a lot about our big initiative for 2014: 100% Customer Satisfaction. You cannot have 100% Client Retention without 100% Customer Satisfaction. We talked about the importance of customer satisfaction as a low-overhead revenue generator for your business. And last week, we […]

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May 1, 2014
100% Customer Satisfaction and the Crew Leader

Last week we talked about Customer Satisfaction and why service is one of the most important business tools you possess. Now, we’re going to focus on another important (and closely related) advantage: the people who work a job site and make customer service happen. It’s become something of a cliché in the business world that […]

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April 23, 2014
Customer Satisfaction = Profit

You may recall the saying, “you can’t please all of the people all of the time.” At U.S. Lawns, we’d like to challenge that idea. In 2014, we’re making a bold commitment to please every client with every service. Our goal: 100% Client Retention. Most people respond to this in one of two ways: “That’s […]

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April 17, 2014
Reflections from Baltimore: Still Moving in a Bold Direction

It's hard to believe our next annual conference is just a few months away. Last year in Baltimore, we made history. With record attendance and a dramatic rebranding, we launched a new era for U.S. Lawns. Most of us are still working to implement the details of the new brand today. But as we head […]

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April 15, 2014
When we change the way we communicate, we change society.

Someone once wrote this about the Internet—but it’s always been the truth. The Declaration of Independence created America. Words have the power to change lives, and that’s why we’re intentional about the messages we send. We’re part of a business. And a business is a story. Most people don’t realize it, but without stories they […]

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April 8, 2014
U.S. Lawns Franchisee Featured in Green Industry Pros

April 8, 2014 - U.S. Lawns franchisee Darrick Stirling shared his story of building a successful U.S. Lawns franchise. View full article

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April 7, 2014
U.S. Lawns Encourages Greener Fuels for Franchises

April 2014 - Read why U.S. Lawns is encouraging Franchises to use Greener Fuels. View full article

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