U.S. Lawns Franchise logo

Sales Tools that Promote Service

In our last blog post, we made the case that sales is a customer service Touch Point. To see if that theory holds up, let’s examine our current sales processes, and see if they promote better service. Home Office has created two specific sales tools for you to use: 7-in-7 and Direct Sales Dial-Up. We’ll start by looking at these, and see if they’re helping you win the Service Revolution.

Hopefully, you’re all using the 7-in-7 program by now. We launched it just after the conference in July. 7-in-7 is an automated sales tool that allows you to pick your most promising sales leads and ensure they receive multiple touches from you (specifically, 7 contacts in 7 weeks).

What’s so personal about this method, is that the customer makes repeated contact with you before they are even a customer. Through a mix of direct mail, eblasts, and follow-up calls, you are working to build a relationship. This is more than simply sending out a postcard and seeing who bites. It’s carefully crafting a message and cultivating a two-way conversation.

And remember: 7-in-7 doesn’t target just anybody. You select the leads you want to pursue, and the process narrows it down further. At the end, you’re left with prospects for a new client relationship, or even, new clients.

We feel pretty strongly about this methodology. “Sales” gets a bad reputation, and sometimes it’s deserved. Making touches to people who aren’t interested, or who have no investment in your service, is the opposite of radical personalization. 7-in-7 avoids this.

Direct Sales Dial-Up is a brand new program, just launched earlier this year, if you recall. How is this program an example of radical personalization? Because you work with us to select the people you want to call, and a team from U.S. Lawns Home Office makes contact on your behalf to set up a sales appointment.

Think about the impression that makes on a prospective customer. It’s personal and the caller is a member of U.S. Lawns’ team (not a call center). Furthermore, it sends a message that the national company has confidence in you as a local owner—and is taking time to promote your services. That doesn’t sound like a big, corporate landscape company. Rather, it tells the customer we’re a national name who does business by local connections.

And nobody else in the industry can offer that kind of service.

If you’re not already using these sales tools, we encourage you to get started now. You’ll be developing new business built on service-based relationships. That’s our goal.

Stay tuned for more sales support strategies, currently in the innovation stage at the Home Office.

The U.S. Lawns Franchise Resource Library

Related Posts

March 22, 2023
In the Keys with Steven Keys

Since 1998, Steven has grown a highly successful commercial landscape business with U.S. Lawns. And as such, he has a lot of wisdom to share. Having accomplished the many goals he set for himself over these almost three decades, Steven is now enjoying the fruits of his labor. When the U.S. Lawns Podcast set out […]

Read More
March 8, 2023
New Franchisee Announcement: Wanda Magana in Bordentown, New Jersey

Beginning almost 23 years ago with a single mower and a snow shovel, Wanda Magana worked her way up in the landscape and snow removal industry in Bordentown, New Jersey. “We had to use two boards to get the mower up into the back of the truck!” From those humble beginnings, Wanda and her husband […]

Read More
February 20, 2023
Converting Your Landscaping Business to a Franchise in California

Are you a landscape business owner in California struggling with stagnant sales? Have you reached a ceiling in your business’ growth? U.S. Lawns has an exciting opportunity in California for independent landscapers wanting to take their business to the next level.   Converting your existing landscape business to a U.S. Lawns franchise allows you to leverage […]

Read More
Get In Touch With Us

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

© 2022 U.S. Lawns. All Rights Reserved. | Powered by Integrated Digital Strategies | Sitemap | Disclaimer

Request More Info

Request More Info

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram