How Will U.S. Lawns Help Me Find and Secure Commercial Customers - Part V

At this point you’ve already completed a lot of the leg work in developing your sales and marketing process:

• You’ve identified who your potential customers are and created a plan of attack to penetrate the market.
• You’ve made them aware of, and differentiated, your business through a suite of digital and physical marketing elements.
• You’ve encouraged them to consider your company as a means of meeting their landscape maintenance needs through direct outreach and other prospecting activities.

Now you enter the decision stage of your prospective buyer’s journey, and as a U.S. Lawns owner, you are well positioned as U.S. Lawns’ consultative and relationship driven sales approach, will not only help you close deals, but also set you up for a lasting customer relationship.

We understand that not everyone is comfortable with selling. For that reason, U.S. Lawns has developed the Business Developer program to help you, or a designated member of your team, build the skillset to become the sales engine of your business. Once you’ve secured and started servicing your first group of customers, having someone who is 100 percent dedicated to driving sales is an essential part of reaching the next level in your business.

With radically personalized, hands on sales support, we work together to build a multi-truck operation as quickly as possible. With someone focused on selling on a full-time basis, U.S. Lawns franchisees surpass the ceiling independent operators often hit when they go it alone. By leveraging the collective power of the network, the program cultivates your business developer to be more productive, allowing them to learn from our professional sales coaches and from their peers: business developers who operate in U.S. Lawns territories across the nation. The U.S. Lawns culture of competitive camaraderie motivates them to drive for, and achieve, more.

When you make the decision to hire a Business Developer we will give you the tools to attract and identify quality candidates for the position with detailed job descriptions and digital job postings you can place. For those looking to take a more aggressive approach, we can refer you to a national staffing agency that has shown success in helping many of our franchisees fill key roles in their businesses.

We will provide orientation schedules and an onboarding and training plan that you can execute to help them get up to speed quickly and start selling bringing in business. A shared Customer Relationship Management (CRM) system will allow your business developer to work closely with our sales coaches and call center team to share information and close leads effectively. E-learning modules, weekly sales coaching, huddle calls and boot camps will keep your business developer growing their skill set and monthly networkwide competitions push them to the next level. This all results in more revenue for your business, while at the same time freeing you up as the business owner to manage the business at a higher level.

U.S. Lawns’ processes and systems are comprehensive and designed to help you as your business grows. As you close more deals you will need to also focus on retaining your key customer relationships over the life of your business. In final article in this series, we will discuss our commitment to 100% customer retention and how programs like the U.S. Lawns Account Manager training program will help you develop long lasting relationships with your customers, creating a sustainable business that helps you reach your goals.