One of the most visited pages on the U.S. Lawns Franchise website is our available territories page. How we define those territories is also one of the questions we get asked the most. Because we understand how important location is when making the decision to invest, we wanted to give you a little insight into our process to help you understand why a particular territory is open or closed.
You have likely already visited our available territories page to see what markets are open near you. Our experienced franchise development team has done an extensive analysis and identified areas where there is demand and opportunity to provide landscape maintenance services under our brand name. We are dedicated to 100 percent franchisee satisfaction and this starts with positioning them for success.
What if the market I am interested in isn’t available?
If you do not see an available market near you, this means that all nearby viable markets are already serviced by existing U.S. Lawns franchisees. This does not mean that there will never be an opportunity near you, just that there are no available opportunities currently. Feel free to complete the request form and we will notify you if opportunities come available near you.
How fixed are market boundaries?
Cities listed on the available markets page are placeholders for territories that will ultimately encompass that city and areas around it, your area of operation and growth potential are not limited by city limits. The minimum size of a territory is a ten-mile radius from the center point, although actual territory size can vary considerably based on commercial property density.
For example, a large well-developed area like Chicago will likely be divided into several smaller sub-urban territories as there will be ample opportunity to build sustainable businesses in concise geographic footprints. On the other hand, in more rural secondary or tertiary markets, territories will necessarily be larger to ensure there is ample opportunity for the franchisee to profitably provide our core services.
The final boundaries of your territory will be determined through conversation between you and us. Territory boundaries typically follow major roads or highways; natural boundaries like rivers or green spaces; or jurisdictional boundaries like state or county lines. Before selling any territory, U.S. Lawns completes a proprietary market vertical analysis to ensure that it meets a standard set of criteria used to establish territory viability.
What does having the rights to a specific territory mean and what do I need to know?
During the term of your Franchise Agreement (10 years plus renewal options), you will have protected rights to provide landscape maintenance services under the U.S. Lawns brand name. We will not offer or provide landscape maintenance services under the U.S. Lawns brand within your territory, or license any other franchisee to do so, without your explicit consent.
Understand that customers do not always recognize or appreciate territory boundaries. For this reason, it is important to develop strong working relationships with neighboring franchisees so you can work together productively to meet customer needs and expectations.
When you look at what U.S. Lawns markets are available, rest assured that these markets have been methodically chosen with franchisee success in mind. When finalizing territories, we work with franchisees to create boundaries that are viable for sustainability and growth. Whether or not the exact territory you are interested in is available, we are happy to have a conversation with you about what opportunities might best fit your goals.