Sales and Marketing Support
One of the biggest challenges you’ll face as an entrepreneur is how to market your commercial landscaping business. At U.S. Lawns, our commercial landscaping franchise support takes a lot of the guesswork out of marketing, advertising, and sales. With our national resources, we’re able to develop materials, strategies, and campaigns that are designed to effectively reach the prospective customers in your area. In fact, we’re confident in saying that we offer more sales and marketing support than most other franchisors. A few of the resources we offer are listed here, but the best way to learn about them all is to contact us for more information.
Dedicated Call Center
One of the most significant ways we simplify the sales process for our franchisees is by taking some of it off their hands. We’ve developed a dedicated call center that serves the purpose of contacting prospective customers in your area, identifying key decision makers and even setting up appointments for our franchisees. This invaluable resource saves you time and hassle by streamlining marketing and operational tasks simultaneously, and is just one way we provide exemplary commercial landscaping franchise support.
Cache of Ready-to-Go Materials
Having been in business for more than 30 years, we’ve developed a cache of marketing materials that are ready to be customized to your location and deployed across a wide range of mediums. A few such materials include:
- Direct mail
- Service Brochures
- Market Vertical Flyers
- Full Stationery Package
- Recruiting Cards
- Recruiting Brochures
Of course, we’re always ready to help our franchisees stay on the cutting-edge by investing in inbound digital marketing packages that are designed to catch the attention of prospective customers where they “live” online. Furthermore, we’ve developed trade show materials that help our franchisees effectively network and find new customers at a range of industry events.
Preparation and Training
Even the best marketing materials are only effective when they’re used strategically. We want to help our franchisees make the most of the resources we’ve developed, so a key part of our initial training program involves learning how to market your commercial landscaping business effectively.
For instance, you’ll learn about the prospective customers in your area and how to catch their attention. You’ll also learn how to identify customers who are looking to make a change, and how to develop bids that are competitive as well as attractive.
Along these lines, our franchisees are provided with presentation folders to aid them in the process of making pitches one-on-one or in a group setting.
We’ve also developed a number of programs that are designed to strengthen our franchisees’ skillsets in a number of areas. When you contact us, be sure to ask about initiatives such as our:
- Business Developer program
- Sales Coaching
- Sales Boot Camp
- Account Manager Boot Camp
- Growth Summit
At U.S. Lawns, we recognize that not all of our franchisees are interested in becoming salespeople. After all, they’ll spend a good deal of their time managing the day-to-day operation of their business. That’s why we work hard to make it as simple as possible to market their services efficiently and with as little hassle as possible. One of the best parts of partnering with U.S. Lawns is that we’re always looking for new ways to automate and simplify the marketing process. Furthermore, our services are so popular that they practically sell themselves in many cases.
Our franchisees should be dedicated to finding opportunities to meet new customers, but our brand is dedicated to supporting their marketing efforts in every way possible.