Owning a landscaping business depends on the customers. Even when you join the proven U.S. Lawns system, you still have to put in the work to find clients and show them you are dedicated to 100% customer satisfaction. Here are 4 tips for marketing your business to find (and keep) loyal clients.
Probably the most important thing that we instill in our franchisees is that their image is everything. In our business, the image and reputation of your company makes all the difference in landing new customers (and keeping the ones you have). Owning a landscaping business requires that your customers are confident in you, your crews, and your service because often commercial property manager jobs can depend on the quality of work that you do on their landscape.
Creating a professional image starts small: Clean crews, nice polo shirts with the U.S. Lawns logo, professional-looking invoices, and so on. These may seem like little things, but they show existing and prospective clients that your business pays attention to the details, an important trait in a commercial landscaper.
Owning a landscaping business as part of the U.S. Lawns franchise family, you are at a great advantage over the competition. Not only are we a national brand with proven systems and an amazing training program, but we are well-known for the resources that our franchisees use to succeed.
A useful resource for our franchisees is our turnkey marketing program. We have an experienced team of marketing pros who put together marketing resources – things like flyers, email campaigns, and signs – that show potential customers that you are competent and trustworthy. In addition, we make the entire process of getting a new customer easy, because we handle the appointments and initial contact for you, then let you know when and where. This takes the burden off you so you can focus on your work.
The key to owning a landscaping business and marketing it well to new and existing clients is making people aware of the services you offer. There is no marketing silver bullet, so you need to have a multi-faceted approach when you are attracting customers.
Your business will be remiss if you do not use online sources like social media, emails, and a great website because a strong internet presence is essential these days. But physical, printed materials like flyers and business cards will help make people aware of your business as well. In addition, as a local business, make sure not to overlook sources like TV, radio, and newspaper where applicable.
The best marketing technique is providing outstanding customer service to each and every client you work with. Customers now have more choices than ever; if they don’t like the service you provide they have the option to go somewhere else, so your customer service needs to be on point on every single job. Giving an over the top service experience to your customers leaves them impressed with you and the work you do, creating loyal customers and even turning into word of mouth referrals.
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