Franchise 101: What You Need to Know About Opening a Franchise (Part 2)
January 28, 2019
As we read in Part 1, opening a franchise requires a lot of research and an understanding of what you want out of an investment. Ultimately, finding the right brand comes down to your values and business goals and making sure they align with the franchisor’s. Most brands take the time to learn more about you and accurately determine if you are a good fit, and you should do the same before you pursue an investment. Here are some things you may want to find out about the brand before you invest.
What Kind of Values Do They Have?
Every franchise is different, but almost every brand is going to want an investor who is willing to work hard now to work smart later. For example, with U.S. Lawns, franchisees are responsible for their own success, with help from the brand to keep them on track. If a franchisee is not willing to work hard at the start of their business to build a clientele and grow their teams, they will not meet their franchising goals and will have a harder time at succeeding. U.S. Lawns provides support and several tools to help make opening a franchise easier, but without the franchisee’s internal drive to see its success, that franchise will not last. This is why it is important to recognize that you are running a business with supports such as an upfront investment, the recognizability of a brand name, training, tools, and other resources that all make running that business a little smoother.
Once you’ve completed the prerequisites of growing your franchise and have enough business to support it and see a return on investment you can then take a step back and focus on the day-to-day operations of your franchise. We like to see that a franchise owner can manage their team and be a leader as opposed to being on the truck and getting involved with the actual commercial landscaping. It is important for our owners to differentiate themselves from their employees and focus more on other duties. This provides greater work-life balance because you can decide when to work and which tasks to handle each day.
Can You Be Part of the Community?
Franchises like U.S. Lawns encourage you to be active within your local community. An owner-operator model means that you could own a territory that is right within your community, so you know your customers and who to target right off the bat. Being in your community also means you can get involved in causes or events that are important to the area. This makes it easier for you to grow a client-base and establish yourself as a community partner.
Do Their Values and Requirements Align with What You Want?
Opening a franchise means that you are opening a business with a brand name that already has nationwide recognition. Aligning yourself with a well-established brand means aligning yourself with their values and mission. Some brands take this more seriously than others, but you want a brand that takes the time and effort to get to know you before they ask you to sign a franchise agreement. At U.S. Lawns, we go the extra mile to make sure all our prospects are right for the U.S. Lawns brand name. We have a discovery process that all potential franchisees go through. It consists of phone calls and in-person meetings at our headquarters in Orlando, Florida, to determine that you share our values.
Opening a Franchise with the Right Brand
We want you to invest in the best opportunity for you. Here at U.S. Lawns, we work hard to ensure our investors encompass our unwavering values. Our goal is to provide the same level of service and same experience to every customer that receives service from any one of our franchises across the United States. Check out our Brand DNA to learn more about how we strive to accomplish this!
If you are interested in learning more about U.S. Lawns and what makes up our Brand DNA, download this free eBook.