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New Franchisee Profile: Zach Bini and Jeannette Molina in Arlington, Virginia

Zach Bini is no stranger to hard work. From running a small residential lawncare company, to field supervisor in commercial lawn care management, to most recently working for UPS, Zach has always risen to the challenge at hand. However, he found himself no longer content with just working for someone else. He wanted more control over his life. “I’ve had a great career, but the hours were crazy, and honestly, I was fed up with management,” says Zach. 

Zach and his wife Jeannette started to discuss what they wanted to create for their future and for their family.  The recent sale of their home presented an opportunity; an opportunity to invest in that future.  “I have always wanted to own my own business. My kids are getting older and whether they choose to join the business or not, we wanted to create a legacy of business ownership in our family.” 

With no clear direction as to what type of business they wanted to invest in, Zach turned to the internet, requesting information from different franchises. “We looked a few different business models, such as a gym and fast casual restaurants, but those didn’t really fit. Startup cost for many were more than we were interested in spending. We were looking for something that offered high earning potential but with low startup costs,” he says.  

The couple was also looking for an opportunity where they could leverage their individual skill sets while also allowing them to balance their family commitments. Jeannette would also be continuing her career as a colonel in the military specializing in human resources. “I am a hands-on person and will be in the day to day of the business. Jeannettewill lend her help with strategy and some of the other business aspects,” explains Zach, “With the right support and training, I am up for any kind of challenge. I am ready to put in the work to make a business successful.” 

Once Zach came across the U.S. Lawns offering, things started to fall into place. Recalling the first time he saw a U.S. Lawns crew years ago, “I remember being impressed by their branding. Their uniforms and logo were so professional and commanded authority. At the time investing wasn’t on my mind, I just remember taking notice.” 

U.S. Lawns’ low startup cost and ability to finance the franchise fee was exactly what Zach and Jeannette were looking for. Further delving into the brand’s offering, Zach says, “I appreciate how scalable the business model is. We can grow a sustainable business at our pace. The structure, support systems and processes are all in place.” 

What the brand stands for also appealed to the couple.  “A big part of U.S. Lawns is servicing the community and giving back. This aligns with our family’s beliefs and how we want to do business. Being able to contribute to our community in a meaningful way as business owner is important to us,” explains Zach.  

Getting to know the leadership and support teams during his discovery process, Zach remarks, “Everyone had the same shared genuine enthusiasm and exhibited kindhearted support. This type of culture trickles down from the top down, throughout the brand. The same goes for the network of franchisees, they were encouraging and ready to offer help.” 

In September 2022, Zach and Jeannette took advantage of the opportunity their home sale presented and invest in their future as U.S. Lawns franchisees in Arlington, Virginia. Zach says, “I am ready to get to work. I know that where there are gaps in my knowledge on how to run a commercial lawncare business, but U.S. Lawns has every resource I need to help bridge that gap. The support and processes are in place, I know I am in good hands.” 

Zach is looking forward to the future and embarking on this new journey. “Becoming a business owner is something that I have always wanted to do. When you get the opportunity, you just have to take it. It is exciting and rewarding to take on something new, but it takes having to step out of your comfort zone.” 

Leveraging the support and systems of the nation’s leading commercial landscape brand, Zach and Jeannette are on their way to building a sustainable business that allows them to create the future they envisioned for themselves and their family. 

Welcome to the U.S. Lawns family Zach Bini and Jeannette Molina!  

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