How Rebranding Helped Owen Smith Reach His Personal and Professional Goals

Seven and a half years ago, when his small residential landscape business had hit a ceiling, Owen Smith made a decision. Revenue had stalled, and he felt stuck on the mower day in and day out. Smith knew in order to take his business to the next level and create more financial and personal freedom in his life he had to rebrand his landscape business.

Smith turned to U.S. Lawns to help him reach his goals and converted his Sacramento, California residential landscape business in the brand’s commercial model. “I started out as a landscaper and with U.S. Lawns’ help, I became a business owner,” says Smith, “The systems and processes U.S. Lawns brings to the table are second to none. I wouldn’t have grown the way I wanted to without them.”

As Smith’s business has grown, he has found the support the brand provides to be comprehensive and ongoing. “When I first started out, a Franchise Advisor came out and taught me how to measure a property and how to bid jobs. They also taught me how to go about making community connections and how to purchase my first mower.”

He continues, “As I have grown and reached new levels in my business, the support has evolved. Now buying a mower and putting in bids are second nature. The focus is now on how I can grow as a leader and build a better culture for my employees. They are constantly helping me become better.”

Besides creating a sustainable business and personal wealth, the rewards go beyond that for Smith. “I have met some amazing people from all over and it has made me a better person. Being a landscaper and a business owner is great but having a positive impact the community and on people’s lives, offering a career path to my team, is all very satisfying. There is no better feeling. It’s a sense of purpose. Never in a million years did I think I would be able to do something like that.”

For Smith, the most important thing he says he has gained by joining U.S. Lawns has been flexibility with his time. “I have more time with my family now and can be present for them in a way I never was able to before. I can go to the school and sport events. You can never get that time back and to me that is priceless.”

Owning his own commercial landscaping business has been a great journey for Smith. Today, Smith has grown to running six maintenance trucks, two irrigation trucks, two enhancement trucks and two manager trucks.  “It took a lot of hard work and long hours in the beginning, but it has paid off. I now have financial freedom and personal flexibility I set out to achieve and we are still growing.”

When asked if he had any advice for someone considering rebranding their landscape business, Smith responds, “Whatever you want to do with your business, they will help get you there. The possibilities are endless with U.S. Lawns.”

To explore your own possibilities, click here.