Our franchisees prosper unlike many independently-owned landscaping companies because we have developed programs and support systems to help them answer the question, “How can I grow my landscaping business?” U.S. Lawns has been a trusted commercial landscaping franchise brand for over 30 years, and with a time-tested business model designed to help franchisees find prospective customers as soon as they get started, we can help you too. To provide an overview of what our brand has to offer to help you find customers and grow your commercial landscaping business, we spoke to U.S. Lawns’ Sales Coach, Ben Lively.
How Can I Grow My Landscaping Business?
Investing in a U.S. Lawns franchise gives you access to all sorts of programs that can help you grow your landscaping business as soon as you open your doors. The first one you get to experience after your investment is our comprehensive training program that walks you through all the areas of your business from sales and finance to execution and operations. In these five days, you’ll learn the ropes of day-to-day operations as a U.S. Lawns franchise owner. During your training at our headquarters in Orlando, FL, we will set you up with a team member who is part of the Direct Sales Dial Up team.
The Direct Sales Dial Up team is a prospecting support team located at our headquarters. The team makes calls to prospective customers on your behalf, scheduling appointments with qualified decision makers at targeted commercial properties in your territory, giving you the foot in the door you need to close deals.
What Is It Like to Own a Commercial Landscaping Franchise?
As with starting any new business, the early days of owning your own commercial landscaping franchise requires a lot of hands-on work. You have invested money into opening a business you can be proud of, and now you want to see it succeed. We do as well. This is why once you open your doors with a few prospects or customers, we help you through our development program to try and keep you on a track for the highest potential growth.
Our development program helps you with several different areas of your business and provides you with a deeper level of understanding that you may not have gotten during your initial training. We take a closer look at your sales, financials, service execution, operations, and more to make sure you’re well supported in every aspect of the business. In addition, our development program team will fly out to visit your site to help you in-person. We continue this program with you until your profitability is up well enough to move onto our advisor program, which provides similar support but on a less extensive scale.
With a commercial landscaping franchise through U.S. Lawns, you will constantly have support behind you to help you from your initial training onwards. We offer the best practices for finances, operations, and sales through our support team and our new annual growth conference that is happening in January. Opening your U.S. Lawns franchise may seem overwhelming at first, but with the right people to help, you can find prospects all around you in your territory.
Am I in Charge of Everything in My U.S. Lawns Franchise?
How you want to run your U.S. Lawns franchise is mostly up to you, but we have a lot of suggestions based on the experience of other franchisees. One such suggestion is our Business Developer program, which promotes hiring a Business Developer who will pick up the ball where the Direct Sales Dial Up team left off. The Business Developer will meet with prospective customers (both those generated by the Direct Sales Dial Up team and those generated on their own) with a focus on creating rapport and building trust with key decision makers. These relationships lead to opportunities to present and win bids and directly drive revenue into your business.
On our end, we will send you reports about your Business Developer’s activity, breaking down the conversion rates of the prospects he or she is pursuing. Owning a franchise is a lot of work, so with a Business Developer by your side to help with sales, you can allocate more time to other areas of your business to help it grow.
In addition to the operations of your franchise, we also offer marketing help. At our headquarters, we have a marketing staff that helps set you up with localized content on Facebook and LinkedIn. We also have a dedicated account manager through Integrated Digital Strategies (a digital marketing company) who works exclusively with franchisees to help develop your own location page, target commercial landscaping markets in the area, and improve your online presence through Facebook ads and search engine optimization.
Bottom line, U.S. Lawns has the programs in place to help you find and secure the commercial customers that will make your business successful. While you are ultimately responsible for the success of your business, these are just a few of the tools and resources U.S. Lawns makes available to help you succeed.
Find out more about U.S. Lawns and what sets us apart from other commercial landscaping opportunities.