U.S. Lawns Franchise logo

U.S. Lawns Featured on Modrn Business Podcast

Modrn Businss Podcast is a highly rated podcast that explores and discusses business technology and lessons from leaders in franchising. This summer, hosts Ryan Hicks and co-host Zack Fishman took their show on the road, making stops and interviewing some of franchise’s heavy hitters. U.S. Lawns was honored to be one of those stops.

Listen as U.S. Lawns’ vice president Brandon Moxan and senior director of franchise development David Wells talk with Modrn Businss hosts Ryan Hicks and Zack Fishman. The group discusses everything from best practices in franchise development to the future of technology in the commercial landscaping business.

Highlights include:

  • Wells’ background with multiple brands and his path to U.S. Lawns. (3:07)
  • Moxam’s circuitous route to franchising and how he has seen U.S. Lawns grow in his 13 years with the brand. (3:53) Don’t miss the discussion about his franchise flo’ (5:05)
  • U.S. Lawns’ Brand DNA and how that translates into the culture of the brand. (5:30)
  • What U.S. Lawns is looking for in a franchisee. The brand’s mantra of 100% franchisee satisfaction is discussed and how that translates into the support and programs franchisees benefit from. (6:40)
  • What about the brand and its offering made Wells want to join U.S. Lawns personally. (7:15)
  • How instilling the brand’s values begins with the selection process. (7:30)
  • Why U.S. Lawns set the lofty goals of 100% franchisee satisfaction and 100% client retention. (8:25)
  • How U.S. Lawns leverages innovative technology to give their franchisees a competitive advantage in the commercial landscaping business. (9:40)
  • Radical personalization and using available data to help optimize franchise candidates’ user experience when interacting with the brand. (12:40)
  • Technology in the landscape industry and how U.S. Lawns is staying ahead of trends. Why technology will enhance and not replace U.S. Lawns. (14:30)
  • Being a U.S. Lawns owner is not riding on a mower all day, rather it requires someone who can manage their commercial landscaping business from a high level. (16:30)
  • How the profile of a typical U.S. Lawns candidate has evolved and debunking some myths. In addition to conversion candidates, the brand is seeing more and more “corporate refuges”. (17:20)
  • Listen for the number one thing U.S. Lawns look for in a franchise candidate. And its not landscape experience. (19:00)
  • How the brand is using the Cultural Index personality profile in its franchise development not only to determine who is a good fit for the brand, but also to tailor support to its franchisees. (19:15)
  • Details on how the brand supports its franchisees from their core tools and systems to their comprehensive training and tailored support structure. (21:30)
  • Marketing support, the business development program, and the Direct Sales Dial-Up team are discussed and how these programs had made a big impact in the businesses of U.S. Lawns franchisees. (27:54)
  • The initial investment is discussed and how the business model is designed to support its own growth, making U.S. Lawns an attractive low-cost option. (31:15)
  • U.S. Lawns Vision 20/20 initiative and creating profitable growth in all its franchise territories. The goals of this initiative are discussed and what that means for the organization and its 260 territories. (32:43)

Related Posts

May 18, 2023
Interview with “The Godfather”: Mike Carlo of U.S. Lawns Sarasota and Bradenton, Florida 

Having been with the brand for more than 31 years, Mike Carlo has a lot of insight to share.  In the latest  episode of the Discover U.S. Lawns Podcast, Mike explains what initially brought him to the brand and what things he has been intentional about as he has built his business over the past […]

Read More
May 8, 2023
Bryan Smith: U.S. Lawns Owner named an International Franchise Association’s Franchisee of the Year

As a Tugboat captain, Bryan Smith kept a stressful schedule. He would spend 30+ days out on the boat pushing barges, and then just seven to ten days at home before he had to do it all again. “I knew I wanted a family and that wouldn’t work being gone all the time,” says Bryan.   […]

Read More
April 12, 2023
U.S. Lawns Featured Market: Denver, Colorado

As more people and businesses are priced out of the coasts, Denver, Colorado is an attractive option for those looking for more affordable cost of living, low corporate tax rate, and a thriving economy. Due to its diverse range of core industries and access to natural resources, the area enjoys considerable economic stability even during […]

Read More
Get In Touch With Us

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

© 2022 U.S. Lawns. All Rights Reserved. | Powered by Integrated Digital Strategies | Sitemap | Disclaimer

Request More Info

Request More Info

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram