Modrn Businss Podcast is a highly rated podcast that explores and discusses business technology and lessons from leaders in franchising. This summer, hosts Ryan Hicks and co-host Zack Fishman took their show on the road, making stops and interviewing some of franchise’s heavy hitters. U.S. Lawns was honored to be one of those stops.
Listen as U.S. Lawns’ vice president Brandon Moxan and senior director of franchise development David Wells talk with Modrn Businss hosts Ryan Hicks and Zack Fishman. The group discusses everything from best practices in franchise development to the future of technology in the commercial landscaping business.
Highlights include:
- Wells’ background with multiple brands and his path to U.S. Lawns. (3:07)
- Moxam’s circuitous route to franchising and how he has seen U.S. Lawns grow in his 13 years with the brand. (3:53) Don’t miss the discussion about his franchise flo’ (5:05)
- U.S. Lawns’ Brand DNA and how that translates into the culture of the brand. (5:30)
- What U.S. Lawns is looking for in a franchisee. The brand’s mantra of 100% franchisee satisfaction is discussed and how that translates into the support and programs franchisees benefit from. (6:40)
- What about the brand and its offering made Wells want to join U.S. Lawns personally. (7:15)
- How instilling the brand’s values begins with the selection process. (7:30)
- Why U.S. Lawns set the lofty goals of 100% franchisee satisfaction and 100% client retention. (8:25)
- How U.S. Lawns leverages innovative technology to give their franchisees a competitive advantage in the commercial landscaping business. (9:40)
- Radical personalization and using available data to help optimize franchise candidates’ user experience when interacting with the brand. (12:40)
- Technology in the landscape industry and how U.S. Lawns is staying ahead of trends. Why technology will enhance and not replace U.S. Lawns. (14:30)
- Being a U.S. Lawns owner is not riding on a mower all day, rather it requires someone who can manage their commercial landscaping business from a high level. (16:30)
- How the profile of a typical U.S. Lawns candidate has evolved and debunking some myths. In addition to conversion candidates, the brand is seeing more and more “corporate refuges”. (17:20)
- Listen for the number one thing U.S. Lawns look for in a franchise candidate. And its not landscape experience. (19:00)
- How the brand is using the Cultural Index personality profile in its franchise development not only to determine who is a good fit for the brand, but also to tailor support to its franchisees. (19:15)
- Details on how the brand supports its franchisees from their core tools and systems to their comprehensive training and tailored support structure. (21:30)
- Marketing support, the business development program, and the Direct Sales Dial-Up team are discussed and how these programs had made a big impact in the businesses of U.S. Lawns franchisees. (27:54)
- The initial investment is discussed and how the business model is designed to support its own growth, making U.S. Lawns an attractive low-cost option. (31:15)
- U.S. Lawns Vision 20/20 initiative and creating profitable growth in all its franchise territories. The goals of this initiative are discussed and what that means for the organization and its 260 territories. (32:43)
