Just off the lobby in the U.S. Lawns’ home office in Orlando, Florida is a hallway lined with 26 framed photos. “At our annual conference each year we recognize franchises who exemplify the mission and vision of U.S. Lawns by inducting them into our Hall of Fame,” says David Wells, senior director of franchise recruiting for the commercial landscaping franchise, “These photos represent some of our most exceptional franchisees over the years.”
Induction into the Hall of Fame is U.S. Lawns’ most prestigious award. Franchisees who have consistently contributed their time, talents and spirit to make their commercial landscaping franchise business successful, while inspiring and leading others to achieve success receive this recognition, joining this elite group.
“We look at a franchisee’s overall contribution to the brand. Typically, they have demonstrated year over year growth in their business, but beyond that they have tapped into the power of the U.S. Lawns network. They are a galvanizing force, inspiring and encouraging their peers to go to the next level,” says Wells.
Well Above Average
The power of U.S. Lawns’ network sets the brand apart. Fostering a culture of competitive camaraderie helps drive the entire network to be the best. In an industry that sees less than one percent of businesses achieve a level of true sustainability, the average U.S. Lawns franchisee who has been in business for at least five years generated $962,599 in 2019 and far outpaced the rest of the industry.
Distinctions such as the Hall of Fame as well the Million Dollar Club, which recognizes franchisees who have generated a million dollars or more in a single territory in a calendar year, are examples of how the brand sets a target for franchisees. “Setting bars such as these turns the dream of having a sustainable business into an achievable goal, one they see others reach and know they can do it themselves as well,” says Wells.
Brandon Shively was the latest photo added to the infamous hallway, inducted into the Hall of Fame in 2019, following Ken Beasley in 2018 and Ben Harrell in 2017. For Harrell, seeing his fellow franchisees achieve this honor before him served as inspiration as he grew his business. “The competitive camaraderie has been a huge motivation for me. I saw other franchises being inducted into the Million Dollar Club and the Hall of Fame. I was determined for that to be me,” says Harrell.
“Inducting new members into the Hall of Fame is one of the highlights of our annual conference. U.S. Lawns is dedicated to 100% franchise satisfaction, so to recognize those franchisees who have put in the same kind of dedication back into the brand is an honor,” Wells explains. “ We also hope that seeing the success of these exceptional franchisees inspires others to reach the same heights of achievement, especially to those who are just starting out. That’s the power of the network.”