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When you are wondering how to open a franchise, one thing that may cross your mind is the location. As they say in retail, the most important factors in determining success are location, location and location. While a territory-based service business like U.S. Lawns is not so location driven, in order for it to be successful, it needs to be in a territory that has the right demographic and commercial density requirements that will put it in a position more poised for success. We make starting a franchise easy by helping our owners through the whole process. If you want to learn more about finding the right territory for your landscaping business with U.S. Lawns, here is how to do so.

Finding a Territory with the Right Demographic

Although we have over 250 locations across the country already, there are still ample territories available. When you contact us, we will have a discussion with you about available territories in your area. Anytime we offer a territory, it is because we have done the research to determine its likelihood for success. We make sure that they have enough commercial property density – which means a large population and a lot of commercial properties within a certain area.

In order for us to determine those statistics, we use CoStar – a leading provider of commercial real estate data and research. We run 10 different location types into these searches to find multiple prospective clients within the area, so our new franchise owner will have confidence in the business potential for the territory. This allows us to find the best possible territories for our franchisees! These methods could work for you too if you choose to start a landscaping business with us.

Choosing the Right Property for Your New Business

When you are looking into how to open a franchise, one thing you need to consider is what kind of franchise you want. Many entrepreneurs are looking for a storefront, whereas others want more flexibility. With U.S. Lawns, you can get your business started right from your own home. Jobs are done on commercial properties and much of your business is done online and over the phone. You may need some storage space for your equipment and as a place to dispatch your crews, but your initial need for real estate is minimal.

We don’t want you to spend more than you have to with your franchise, which is why we don’t have specific site requirements for our franchisees – we only have recommendations to make sure they are starting a franchise with confidence and the means to be successful. Once a franchise is doing steady business, we do suggest investing in a larger, permanent facility to accommodate your equipment, resources and teams.

Opening with Confidence

Starting a franchise with U.S. Lawns means you can open for business with confidence that your territory has strong potential for success. With a commercial landscaping business like U.S. Lawns, those customers could cover a wide array of demographics from homeowners’ associations to multi-family properties to even hospitals.

We’ve gone the extra mile to make sure all of our franchise owners have what they need to open their business with confidence. Our training and support prepare you for what lies ahead, and our systems and tools that help with different areas of your business. We are always there for our franchisees, well after they open their doors. There is always someone to talk to, especially in the early stages, to make sure you are starting your franchise on the right foot.

If you are looking for more information about how to open a franchise with a landscaping business like U.S. Lawns, you can reach out to us on our website!

Whether it’s a fast food restaurant, a hair salon, or even a landscaping business, there’s a lot that goes into starting a franchise. Entrepreneurs from all different walks of life choose franchise opportunities over starting small businesses because they have a lot of benefits to them, and they also recognize that having a well-known brand behind them to provide support can go along way. Here are some tips on how to open a franchise with a brand who will stand behind you in an industry that has proven to be profitable.

A Brand that People Know and Trust

While researching franchise opportunities, it is important to factor in recognizability of the brand and whether people know who they are. There are a lot of franchises out there, and some are more successful than others in their industries. Choosing a brand people know means there may be less competition, a higher potential for profit, and a larger chance of customer satisfaction.

The franchise industry has continued to thrive over the past decade for many reasons, but one is that people like to stick to the services they know and a brand they can trust. Customers like consistency, which is why people choose to go to a reliable chain instead of a mom and pop shop or a U.S. Lawns instead of an independently-owned landscaping business. Franchises like U.S. Lawns have a national strength behind them that brings their reputation wherever a new franchise opens, so customers know who they are and what they do.

Systems and Processes Designed to Help You Succeed

Starting a franchise with the right brand can result in saving a lot of time and effort that can be spent elsewhere. In addition to a brand name, when you are buying a franchise you are buying a system of processes and procedures that have been developed by the franchisor to accelerate your success. By following the prescribed system and resisting the temptation to reinvent the wheel, franchisees find success that can be replicated again and again.

In 32 years of franchise experience, U.S. Lawns has developed more than 750 operational tools and training resources that take the guesswork out of operating your landscaping business. By following their roadmap and implementing the tools when prescribed, you can greatly increase your chances of success.

Strategic and Researched Territories for Your Franchise

Starting a franchise can be very rewarding, but without the right location, it could potentially fall short in the industry. Investing in a brand that has strategic and researched territories for your franchise to open can help enormously when it comes to opening your franchise. These territories include factors like demographics of the cities or towns, foot traffic, and retail/office space to best determine where the best location for a franchise will be near you. Brands like U.S. Lawns even have the information accessible online, so people know where the territories are before they make an investment or even a phone call.

How to Open a Franchise

With these tips in mind, you now have an idea about what kind of franchise brand to choose and how to open a franchise. With the right brand, you will be able to take on any industry of your choice. A lot of franchisors understand that their brand recognition, systems and processes, and strategic territory development help franchisees stay on a path for more apt for success, and it shows potential franchisees just how much the brand cares about them. Brands like U.S. Lawns want to help franchisees have a higher potential for success, so they can outshine any independent landscaping business.

Learn more about starting a franchise and the benefits of franchising by downloading this eBook!

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