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Service based businesses are a staple of any economy, and the industry is booming. Customers are searching for companies to bring convenience to their daily lives whether it’s shopping, traveling, or even landscaping. Service based businesses make customer lives easier, so they can focus on other elements of their lives.

Companies like U.S. Lawns and other service-based businesses are thriving because of the emphasis customers put on convenience. People are constantly searching for ways to make processes easier, especially with their commercial landscape. What separates U.S. Lawns from other businesses in the industry is that we use service based franchises to bring commercial landscaping services to customers across the United States.

There are many advantages to investing in a service based franchise with U.S. Lawns. You have the ability to work for yourself in a franchise that has national strength but with localized service.

With a service based franchise, you control your own destiny. This means it is up to you to sell your services and establish your franchise in your territory. With a U.S. Lawns franchise, you are working for yourself with a strong brand behind you to help, and ultimately, you are the one who makes the decisions and determines your success.

Service Industry and U.S. Lawns

Business Insider discovered that the service industry is on an extreme growth trend, and it currently makes up a large portion of jobs across the nation. The industry is huge, which is why investing in a company like U.S. Lawns that offers a business model and an established name can help you build yourself a quality service based franchise.

Back at our Annual Conference four years ago, we took a hard look at the service based businesses that are dominating their fields: Starbucks leads in coffee, Walmart in retail, and Amazon in e-commerce. These companies are the leaders in their industries because of their focus on the service and less on the price and product.

Customers are ultimately the most important part of any business. No matter how great the product is, without good service or personalization with the customers, a business will struggle. At U.S. Lawns, we recognize how important customer satisfaction can be to the success of a service based franchise which is why we strive to make them happy every single day.

Radical Personalization in Service Based Franchises

One of the biggest ways we hope to maintain customer satisfaction at every franchise is through our emphasis on radical personalization. Customers want to know that they are cared for, especially when it comes to their commercial landscape that people are going to see every day. This means that franchisees must make customer interactions personal to form lasting professional relationships that will last a lifetime.

In addition to the benefits customer satisfaction have on the franchise itself, it also contributes to employee retention and content. Employees want to feel that their work is meaningful and contributes to a greater purpose, and by making customers happy with their commercial grounds, they are doing just that. Our president, Ken Hutcheson, wrote in Turf Magazine about how customer service and employee satisfaction go hand and hand. “Customer service begins internally,” wrote Hutcheson, and that is why ensuring that employees are happy can lead to more personal customer interactions.

Thinking Big but Acting Small

Here at U.S. Lawns, we pride ourselves in the national strength that we have through our franchisees. With 250 locations across the country, we feel deeply connected within our network. We are united by the brand name and the mission and values that we encompass into everything we do. We think big because of the big, national brand that is on our signs, but we act small with localized services and the dedication to our customers. It really does come down to the little things in service based franchises and acting like a small business with a dedication to the details speaks a lot to customers and employees.

Advantages and Disadvantages of Service Based Franchises

There are a lot of advantages to working in a service based franchise like U.S. Lawns, but to be successful, it requires a passion for the service industry and a commitment to the brand. What we have found with service based franchises is that it is more about the service than it is the product, and with a U.S. Lawns franchise, you could see success through our service revolution and drive for complete customer satisfaction.

If you want more information about the service revolution and service based franchises, contact us today.

Finding a post-military career can prove to be a daunting task, but with the right costs and opportunity, veterans can reap the rewards in a successful industry where they can work for themselves. Franchise Help discovered that millions of veterans are investing in franchise opportunities all across the nation, so much so that approximately 1 out of every 7 franchisees in the United States is a veteran. There are a lot of franchise opportunities out there for veterans but finding the right one that encompasses a veteran’s values is imperative to his or her success.

Investing in a commercial landscaping franchise has the potential to provide veterans with the flexibility they need in terms of hours, locations, and employees. With discounted landscaping franchise costs to help them get started, veterans know they are in good hands with commercial landscaping franchises like U.S. Lawns, who make sure veterans have what they need to get started with their own franchise under a brand people know and trust. Here are some ways veterans know they have entered a rewarding post-military career with a U.S. Lawns franchise.

The Landscaping Franchise Costs and Investment

The landscaping franchise costs vary from brand to brand. While doing research to find the right opportunity in a brand that encompasses your values, it may be useful to explore each one’s website to see if they have their costs available to the public. U.S. Lawns makes finding the investment easy by including most of the costs that a potential franchisee would find in Item 6 of the franchise disclosure document (FDD) right on the website, so there are no surprises when someone decides to invest in a franchise.

In addition, U.S. Lawns offers veterans a $5,000 discount off of the franchise fee to encourage them to invest in a career best-suited for them. U.S. Lawns supports veterans and wants to see them successful, which is why we offer landscaping franchise costs more favorable to veterans who have aspirations to work for themselves, lead a team, have the drive to get jobs done, and help people.

Being Their Own Boss

Veterans come from a wide variety of backgrounds, but what many share in common is the drive to get jobs done and work independently. Being a franchise owner takes leadership, organization, endurance, and more to manage a team and strive for 100% customer satisfaction with every commercial landscaping job.

Even with all the qualities listed above, it may not be enough. This is why U.S. Lawns offers training and support to all franchisees to ensure they have the skills they need to get started and incorporate the U.S. Lawns Brand DNA in everything they do. This training and support helps veterans through the transition of working in the military to being franchise owners with a team behind them with as much drive to get jobs done as they do.

The training and support U.S. Lawns provides includes a week of classroom training and multiple field visits to ensure your business gets off to a strong start. Beyond that, the brand offers ongoing support for things like hiring, prospecting, online resources, mentorship programs, and more to help veterans manage everything they may encounter in their franchise operations and through any problems that may arise.

An Irrefutable Brand DNA

One thing U.S. Lawns takes the utmost pride in about their brand is the strong backbone the Brand DNA provides for the brand, as well as each individual franchise. These are values and promises that U.S. Lawns stands for, and they are unwavering. Some of the things that U.S. Lawns values include: strength, efficiency, comradery, discipline, community, Americana, and serving others. Franchisees incorporate these into everything they do, both through commercial landscaping services and through community involvement. Veterans share similar values and principles that U.S. Lawns strives for, which is why so many have the potential to thrive with a U.S. Lawns franchise.

With special landscaping franchise costs, training, support, and a strong Brand DNA that encompasses the values so many veterans have from their military careers, U.S. Lawns proves to be a favorable career choice for many.

Learn more about the landscaping franchise costs and incentives for veterans by contacting us today.

You may be looking at your lawn mowing business thinking “now what?” Your residential customers have limited service needs making it difficult to grow revenues without expanding your footprint. You know that commercial customers tend to provide higher and more consistent revenues, but you’re not sure how to get in front of these customers or even what type of commercial customers to target.

U.S. Lawns has helped dozens of small residential landscapers turn their businesses into large-scale commercial landscape management operations. To help you on your journey down that part, here is a closer look at four types of clients you should be targeting: customers who need complete commercial landscaping services that go beyond what a simple lawn mowing business can do.

Multi-Family Residential Communities

Apartment complexes can range anywhere from a single building to the size of a city block, and each one needs something to draw potential tenants in. To do so, and to keep current tenants happy, property managers need something to differentiate their property from others in the area. For many, that means a beautiful commercial landscape that needs consistent upkeep and maintenance is a must have.

Apartment communities don’t just choose any service provider to do this work either. They expect consistency, accountability and most importantly, a higher level of professionalism than the typical residential customer does. That is why they choose brands like U.S. Lawns who have a strong brand DNA and professionally-trained franchisees who are dedicated to working together in the community to get the job done.

Hotels and Resorts

Hospitality is a competitive industry, which is why hotels and resorts care a lot about the details. Their customers are coming from all over to spend money and extended periods of time in this locale. A beautiful landscape has the potential to draw these customers in, make them stay, and convince them to come back for more., Alternatively, a poorly kept landscape has the potential to make them keep on driving and choose a competitor the next time they need a getaway or place to stay.

A lot plays into how people choose where they stay, but a big part of their decision is the exterior design. That is why many hotels and resorts choose a nationally recognized brand like U.S. Lawns to fulfill all their needs with a one-stop shop for commercial landscaping services.

Malls, Restaurants, and Strip Centers

If you are going out to a restaurant, would you rather go to the one that looks run down with an unmaintained lawn or the one that shows they care with their professional landscape that never goes unkept? After all, if the customer-facing exterior looks that bad, what does the kitchen look like?

A study showed that 75% of all Americans visit a mall or retail center at least once a month, which means there are a lot of eyes on the landscape. In addition to its customers, retail tenants want to choose a landlord that can prove they care about the commercial building inside and out. Commercial landlords use service providers who can offer a wide variety of landscaping services to make their customers happy and their properties more appealing and profitable.

Commercial Office Buildings

Everybody is in the business of promoting their business, and a very easy way to attract clients is by having an attractive and well-maintained landscape. Beyond lawn mowing, properties may require extensive bed maintenance, tree care, mulching, etc. And what happens when it snows? Property managers who own commercial office buildings know that they need a lawn care business that can do it all and do it well. U.S. Lawns is exactly the type of vendor they’re looking to hire. Any commercial business wants a brand they know they can trust, that is grounded in their principles, and has a proven track record of service -- something in which U.S. Lawns takes pride.

Commercial clients look for a service provider that has national strength and local commitment. U.S. Lawns, through its strong network of franchisees who all want to give their best service to their clients, knows that they are capable of targeting these four types of clients and can bring the U.S. Lawns mission and vision with them. That is why commercial clients choose U.S. Lawns again and again.

For more information about U.S. Lawns or to request more information, visit our website!

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