For Todd Chapman, It’s About People, Not Just the Brand
April 02, 2019
“You’re part of something bigger than yourself.”
These are the words of Todd Chapman, the Director of Franchise Recruiting here at U.S. Lawns. Being in the recruiting business for about a decade, Todd knows that it is about the people, not just the brand. He has helped more than 200 prospects make the big decision to invest in a franchise opportunity in his decade of experience.
We pride ourselves on the national strength we have as a brand with more than 250 franchises, but also the local commitment that each and every one has to their community. Learn more about Todd Chapman and his philosophy for helping people find the right franchise opportunity for them, and the process prospective U.S. Lawns franchisees go through to get their commercial landscaping franchise.
Who Is Todd Chapman?
Todd’s prior experience in recruiting has made him an asset to U.S. Lawns, and his expertise has helped more than 80 franchisees get their start with the commercial landscaping franchise. Todd has been so successful because of his unique approach to franchise development. ”We aren’t here to sell them anything, we are here to gain a better understanding of their personal and financial goals and help them determine if U.S. Lawns is the right vehicle to help them get there.”
“This is a relationship-based transaction. If we are successful in bringing them into the U.S. Lawns family we are going to spend a long and fruitful time working together. The foundation of that relationship has to be built on trust and service. That service mentality alleviates the pressure typical of a “sales” process and demonstrates to candidates that Todd, and U.S. Lawns, operate on a distinct set of values.
A Values-Based Organization
U.S. Lawns has developed a Brand DNA that we live by as a franchise. This contains the brand values, our mission, and our promise “to be there, be responsive, be excellent, and be a friend.” Each and every franchise owner must incorporate our values into everything they do in order to thrive. Being part of the U.S. Lawns family means exemplifying the brand’s national strength and local commitment while benefiting from the power of the network.
Todd was a college athlete prior to his career in franchise recruiting, and part of his success has been due to his valuable understanding of teamwork. He says, “What I love about franchising is the team atmosphere.” Although each franchisee has their own individual location, the communication with their local teams as well as the larger network is very important to their success. Being a franchise in the service industry means providing a service to help others. “It is about someone helping someone else,” says Todd.
The Discovery Process of a Landscaping Franchise Opportunity
Candidates come to us from many different channels. Whether it was through a google search or by responding to an ad, you have found your way here. This is the first step in the discovery process. Digest the information here and be sure to take advantage of our downloadable resources and frequently-asked questions page. Once you are ready to take the next step, complete the contact form to get in touch with our headquarters. We will reach out to you to make sure you have the information you need to proceed with the discovery process and put you in touch with Todd for a greater look inside our brand, values, and franchise model.
Todd has helped many candidates find out if franchising is right for them. Through a series of conversations, he will help you determine whether or not the U.S. Lawns landscape franchise opportunity best fits your interests as an entrepreneur and if you have the drive and abilities to be successful in this organization. He will then get you a copy of our Franchise Disclosure Document (FDD) which contains all the information you will need about the U.S. Lawns brand, our franchise model, the investment, and potential returns in order to begin your due diligence process. Then he’ll put you in touch with some of our current franchisees who can answer some of your more detailed questions and help you make an informed decision.
From there, you will move into the final phase of the discovery process: the open house. Here, you will spend a day in Orlando, Florida with our leadership team, including Todd, to get to know the people you will be working with and make a final determination if your values align with ours. Then, once franchise agreements are signed, you will officially become part of the U.S. Lawns family and begin building your landscape franchise by attending new franchisee training.
Why U.S. Lawns for a Commercial Landscaping Franchise
Todd and the rest of the U.S. Lawns team care about you making the best decision for yourself. We recognize that our brand is only as strong as the franchisees representing it and have developed this process to help you determine if U.S. Lawns is the right investment opportunity for you and your family.
If you would like to learn more about us and how you can take advantage of our landscape franchise opportunity and get started with the discovery process, please fill out this form.