Ok, so you’re an independent landscape business owner who keeps hearing about conversion — that is, switching from independent ownership to a partnership with a franchise brand. It sounds intriguing, especially when you do so with the right brand, right? But what does it mean to convert your business, and more importantly, how do you know when it’s time to take advantage of local franchise opportunities and consider what the landscape startup costs for a franchise conversion might be? How do you know which brand to partner with? Keep reading for some answers.
How do you know when it’s time to think seriously about converting your commercial landscaping business to a franchise? Below are some key indicators.
You’re Not Seeing Growth
All small business owners start out with high hopes. If they didn’t, they probably wouldn’t have thought about starting a landscaping business in the first place. But growth and success are not a given. It takes hard work and the right infrastructure to build a lasting commercial landscaping company, and if your business model is lacking, you could run into trouble. If you’ve been in business for a while and just aren’t seeing the kind of growth you expected, it could be time to think about converting to a U.S. Lawns franchise.
You're struggling to scale
Another indication it may be time to convert your business to a U.S. Lawns franchise is stagnant growth. You may have started out firing on all cylinders and building a solid client base. But now, your growth has slowed or stopped altogether, and you’re not sure how to kick start it. A partnership with U.S. Lawns will get your foot in the door to important national accounts and sophisticated national marketing that will put you in front of your best customers, both of which can spur new growth.
You Want to Build a Legacy
If you’ve spent your career in the commercial landscape industry as an independent owner and are getting ready to phase yourself out of the day-to-day operations but want to leave behind something of real value to your family, converting makes good sense! The U.S. Lawns name and reputation is one your heirs can be proud of and count on to help them continue building on all your hard work.
There are all kinds of benefits to converting your business to a U.S. Lawns franchise, but perhaps the most important is the Power of the Network, hundreds of like-minded U.S. Lawns franchisees who work together to share ideas and success stories. A rising tide lifts all boats, and when one franchisee succeeds, it benefits the entire network — including you
Once you’ve decided you want to convert your business to a U.S. Lawns franchise, how will you go about doing that, and what are some of the landscape startup costs you can expect?
You’ll start by speaking to some of our franchise experts to learn more. Once we’ve determined your business is a good fit for conversion, you’ll receive a copy of our Franchise Disclosure Document for a deep dive into our brand, our history, our value propositions, and more. You’ll pay your initial franchise fee of between $24K and $90K and begin comprehensive pre-opening training that’ll bring you up to speed on the U.S. Lawns culture and how to leverage our business model to the fullest.
After you’ve rebranded your existing business to a U.S. Lawns franchise, incorporating all our highly recognized logos and insignia, you’ll enjoy the exceptional recognition that comes with our respected brand name. Best of all, you’ll be able to continue servicing your existing clients while growing your new commercial customer base. It won’t take long before you appreciate the value of those revenue streams over the residential market.
Conversion can mean the difference between stagnation and real growth, but the right brand partnership is imperative. U.S. Lawns is both the brand and the partnership that can help your business enjoy the kind of success you’ve been looking for.
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