Myth Vs. Fact: The Truth Behind 6 Landscape Franchise Conversion Myths
December 09, 2017
If you are the owner of a landscaping business and you feel like your company is in a state of stagnation, it is time to consider converting to a franchise. Conversion is simple: You combine your community expertise and industry experience with our national network and growth expertise to turn your company into a landscape franchise.
This is a popular choice for many small business owners, but naturally you may have some reservations. Here are six myths you might have heard about franchising, and the truth behind them.
Myth: Franchisees Are Buying a Job
Fact: You Are the Owner
Since you already own your business, it makes sense to be nervous about losing control of what you have worked so hard to create. Although joining a franchise does mean adopting some procedures or discontinuing some services, at the core you are still a small business owner with control over your operation.
Myth: The Franchisor Is Only Good for a Name and a Brand
Fact: A Landscape Franchise Comes with a Wealth of Resources
While the value of a recognizable name and brand is undeniable, it is certainly not all your business gets when you convert. A franchise worth investing in has a wealth of resources to help you with the everyday things and the big things. A supportive network, tested technologies, and proven systems can go a long way to scaling the business you have already built up.
Myth: It Is Impossible for a Franchisee to Fail
Fact: You Have to Work Hard for Your Success
The resources we mentioned above are invaluable when you are growing your landscape franchise. Unfortunately, they don’t work unless you do. We wish we could say that a franchise’s success is a sure thing, but the reality is that owning any kind of business requires that you invest time and effort to succeed.
Myth: The Franchisor Dictates Everything You’ll Do
Fact: You Are Free to Make Important Choices
The sad truth behind this myth is that there are some franchise opportunities that do dictate everything their franchisees do. If it is important to you to still have freedom to choose the equipment you use, your suppliers, your insurance, and more, choose a franchise that leaves those things up to you. U.S. Lawns, for example, works closely with a wide variety of industry leaders, giving you the option of working with them for best-in-the-industry pricing.
Myth: Franchisees Are on Their Own After Launching
Fact: Ongoing Support Is a Pillar of a Good Franchise Brand
The life of an independent business owner can be lonely and stressful, without people who understand your struggles and experiences. Joining a franchise network grants you access to a network of people who have been in your shoes before, so they are prepared to help you through anything. Even better, support from a franchisor—and your fellow franchisees—is ongoing, getting you the help you need when you need it.
Myth: You Will Be Working Just as Hard
Fact: You Are No Longer Relying on Just Yourself
We aren’t going to pretend like owning a landscape franchise doesn’t require a lot of work, but it is not the same as when you are operating a business all on your own. During the initial transition, you will be putting in a lot of hours to get everything converted over, but after things have settled down you can relax a little bit. The main difference is that as a franchise owner, you are not relying on yourself alone to do everything. You have expert resources and a team of professionals in your corner helping you to work smarter. Following a franchise’s system lets you broaden your focus so you can grow your business.
Joining forces with a franchise may be the best thing you can do for your business. Take advantage of the tools, resources, and experience of the franchise brand and see how your business grows!
U.S. Lawns is the #1 commercial landscaping franchise in the nation, and we love working with experienced landscape professionals. Learn more about the opportunity to convert your business into a franchise.