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Our franchisees prosper unlike many independently-owned landscaping companies because we have developed programs and support systems to help them answer the question, “How can I grow my landscaping business?” U.S. Lawns has been a trusted commercial landscaping franchise brand for over 30 years, and with a time-tested business model designed to help franchisees find prospective customers as soon as they get started, we can help you too. To provide an overview of what our brand has to offer to help you find customers and grow your commercial landscaping business, we spoke to U.S. Lawns’ Sales Coach, Ben Lively.

How Can I Grow My Landscaping Business?

Investing in a U.S. Lawns franchise gives you access to all sorts of programs that can help you grow your landscaping business as soon as you open your doors. The first one you get to experience after your investment is our comprehensive training program that walks you through all the areas of your business from sales and finance to execution and operations. In these five days, you’ll learn the ropes of day-to-day operations as a U.S. Lawns franchise owner. During your training at our headquarters in Orlando, FL, we will set you up with a team member who is part of the Direct Sales Dial Up team.

The Direct Sales Dial Up team is a prospecting support team located at our headquarters. The team makes calls to prospective customers on your behalf, scheduling appointments with qualified decision makers at targeted commercial properties in your territory, giving you the foot in the door you need to close deals.

What Is It Like to Own a Commercial Landscaping Franchise?

As with starting any new business, the early days of owning your own commercial landscaping franchise requires a lot of hands-on work. You have invested money into opening a business you can be proud of, and now you want to see it succeed. We do as well. This is why once you open your doors with a few prospects or customers, we help you through our development program to try and keep you on a track for the highest potential growth.

Our development program helps you with several different areas of your business and provides you with a deeper level of understanding that you may not have gotten during your initial training. We take a closer look at your sales, financials, service execution, operations, and more to make sure you’re well supported in every aspect of the business. In addition, our development program team will fly out to visit your site to help you in-person. We continue this program with you until your profitability is up well enough to move onto our advisor program, which provides similar support but on a less extensive scale.

With a commercial landscaping franchise through U.S. Lawns, you will constantly have support behind you to help you from your initial training onwards. We offer the best practices for finances, operations, and sales through our support team and our new annual growth conference that is happening in January. Opening your U.S. Lawns franchise may seem overwhelming at first, but with the right people to help, you can find prospects all around you in your territory.

Am I in Charge of Everything in My U.S. Lawns Franchise?

How you want to run your U.S. Lawns franchise is mostly up to you, but we have a lot of suggestions based on the experience of other franchisees. One such suggestion is our Business Developer program, which promotes hiring a Business Developer who will pick up the ball where the Direct Sales Dial Up team left off. The Business Developer will meet with prospective customers (both those generated by the Direct Sales Dial Up team and those generated on their own) with a focus on creating rapport and building trust with key decision makers. These relationships lead to opportunities to present and win bids and directly drive revenue into your business.

On our end, we will send you reports about your Business Developer’s activity, breaking down the conversion rates of the prospects he or she is pursuing. Owning a franchise is a lot of work, so with a Business Developer by your side to help with sales, you can allocate more time to other areas of your business to help it grow.

In addition to the operations of your franchise, we also offer marketing help. At our headquarters, we have a marketing staff that helps set you up with localized content on Facebook and LinkedIn. We also have a dedicated account manager through Integrated Digital Strategies (a digital marketing company) who works exclusively with franchisees to help develop your own location page, target commercial landscaping markets in the area, and improve your online presence through Facebook ads and search engine optimization.

Bottom line, U.S. Lawns has the programs in place to help you find and secure the commercial customers that will make your business successful. While you are ultimately responsible for the success of your business, these are just a few of the tools and resources U.S. Lawns makes available to help you succeed.

Find out more about U.S. Lawns and what sets us apart from other commercial landscaping opportunities.

Finding a post-military career can prove to be a daunting task, but with the right costs and opportunity, veterans can reap the rewards in a successful industry where they can work for themselves. Franchise Help discovered that millions of veterans are investing in franchise opportunities all across the nation, so much so that approximately 1 out of every 7 franchisees in the United States is a veteran. There are a lot of franchise opportunities out there for veterans but finding the right one that encompasses a veteran’s values is imperative to his or her success.

Investing in a commercial landscaping franchise has the potential to provide veterans with the flexibility they need in terms of hours, locations, and employees. With discounted landscaping franchise costs to help them get started, veterans know they are in good hands with commercial landscaping franchises like U.S. Lawns, who make sure veterans have what they need to get started with their own franchise under a brand people know and trust. Here are some ways veterans know they have entered a rewarding post-military career with a U.S. Lawns franchise.

The Landscaping Franchise Costs and Investment

The landscaping franchise costs vary from brand to brand. While doing research to find the right opportunity in a brand that encompasses your values, it may be useful to explore each one’s website to see if they have their costs available to the public. U.S. Lawns makes finding the investment easy by including most of the costs that a potential franchisee would find in Item 6 of the franchise disclosure document (FDD) right on the website, so there are no surprises when someone decides to invest in a franchise.

In addition, U.S. Lawns offers veterans a $5,000 discount off of the franchise fee to encourage them to invest in a career best-suited for them. U.S. Lawns supports veterans and wants to see them successful, which is why we offer landscaping franchise costs more favorable to veterans who have aspirations to work for themselves, lead a team, have the drive to get jobs done, and help people.

Being Their Own Boss

Veterans come from a wide variety of backgrounds, but what many share in common is the drive to get jobs done and work independently. Being a franchise owner takes leadership, organization, endurance, and more to manage a team and strive for 100% customer satisfaction with every commercial landscaping job.

Even with all the qualities listed above, it may not be enough. This is why U.S. Lawns offers training and support to all franchisees to ensure they have the skills they need to get started and incorporate the U.S. Lawns Brand DNA in everything they do. This training and support helps veterans through the transition of working in the military to being franchise owners with a team behind them with as much drive to get jobs done as they do.

The training and support U.S. Lawns provides includes a week of classroom training and multiple field visits to ensure your business gets off to a strong start. Beyond that, the brand offers ongoing support for things like hiring, prospecting, online resources, mentorship programs, and more to help veterans manage everything they may encounter in their franchise operations and through any problems that may arise.

An Irrefutable Brand DNA

One thing U.S. Lawns takes the utmost pride in about their brand is the strong backbone the Brand DNA provides for the brand, as well as each individual franchise. These are values and promises that U.S. Lawns stands for, and they are unwavering. Some of the things that U.S. Lawns values include: strength, efficiency, comradery, discipline, community, Americana, and serving others. Franchisees incorporate these into everything they do, both through commercial landscaping services and through community involvement. Veterans share similar values and principles that U.S. Lawns strives for, which is why so many have the potential to thrive with a U.S. Lawns franchise.

With special landscaping franchise costs, training, support, and a strong Brand DNA that encompasses the values so many veterans have from their military careers, U.S. Lawns proves to be a favorable career choice for many.

Learn more about the landscaping franchise costs and incentives for veterans by contacting us today.

Veterans who are searching for the right career after their service may not picture owning a landscaping business as a viable option that falls in line with their skills and values; however, with the right brand that shares similar skills and values, owning a landscaping business may be the perfect opportunity. U.S. Lawns is a commercial landscaping franchise that has the national strength and the local commitment that military veterans share. Here’s a closer look at what that means:

National Strength

Opportunities Nationwide
U.S. Lawns has more than 250 locations across the United States, but also has tremendous opportunity for growth. Highly desirable territories remain available in most areas of the country for you to build your commercial landscaping empire. Additionally, U.S. Lawns equips new franchisees with extensive training and many other tools and services to help them along their journey of owning a landscaping business. With a national brand behind them, franchisees know they are connected to one another and can always reach out for support.


One of the biggest advantages of a franchise is the power of the network. Having a large network of established franchisees who have already achieved a level of success with the brand is a huge benefit to a newcomer. U.S. Lawns actively promotes these relationships from the beginning by hosting mentorship programs such as “Coffee with a Pro” to introduce newer franchisees to more experienced mentors and help begin their franchise journey by connecting with people who can help them along the way. Mentorship programs like this often lead to long-lasting competitive comraderies that help both mentor and mentored to take their businesses to the next level.

Franchisees are also connected through an internal social media platform to interact, ask questions, communicate, and share best practices. Owning a landscaping business can be a lot of work, but with a nationwide network of people to support you, it will make the end result worth it.

Veterans Incentives and Opportunities
Veterans choose to own a landscaping business because it gives them the opportunity to work outside of an office and work for themselves much like in the military. Opening a landscaping franchise with U.S. Lawns also means they can save money too. U.S. Lawns offers veteran incentives and special rates to help them transition into being a business owner.

Local Commitment

Community Connection
Owning a U.S. Lawns franchise also allows you to play a part in improving your community. Through beautification efforts, sponsorships, charitable causes, and other involvement, franchisees can be active members of the communities they serve. Because a U.S. Lawns franchisee works for themselves and not in a traditional office setting, they have the freedom to be as involved as they want. U.S. Lawns franchisees also participate in a group volunteer event each year at the annual conference giving them a chance to serve side by side. This local commitment distinguishes U.S. Lawns franchisees within their communities and is something clients recognize.

Working for yourself means often means controlling your own destiny, but even more rewarding is improving the lives and situations of those who support you: your employees. Owning a landscaping business means leading a team of people you chose to have your back and providing opportunities that directly impact their lives and the lives of their families. Through a nationwide network and the local commitment of each individual team, franchisees are able to accomplish great things.

U.S. Lawns

U.S. Lawns has countless resources for veterans to learn more about owning a landscaping business and the national strength and local commitment that the U.S. Lawns brand encompasses. We take pride in the power of our network and emphasize a local commitment that establishes trust between our franchisees and their clients that is unwavering. Commercial lawn care is in our DNA, and we support any veteran who wants to be a part of it.

If you are a veteran looking for more information about U.S. Lawns franchises and incentives to start your new career, visit our website!

If you're thinking of opening a lawn treatment service, but don't have much experience in landscaping, don't let your inexperience stop you! U.S. Lawns has been in business for more than 30 years, and in that time we've developed a strong training program designed to get newcomers up to speed on everything they need to know to run one of our franchises. If you're coming from a military background and aren't sure which career path to take now that you've reentered civilian life, we think you'll be excited about this opportunity to break into our booming industry while getting to work outside on your own schedule.

The Training You Need to Learn the Business

Our comprehensive training program is designed to help newcomers to the industry quickly and effectively learn how to run a lawn treatment service business. First, you'll spend a week at our corporate headquarters learning directly from our team. We'll show you how to do everything from recruiting new customers, to deploying service providers, to managing bookkeeping, and more. We've developed a repertoire of software systems that are designed to make administrative tasks as simple as possible, along with more than 700 resources you can access at your own convenience if you need guidance or further information. And of course, our experts are always a phone call away if you need help or clarity after your initial training has ended.

Support When and Where You Need It

Running a new business can be challenging. At U.S. Lawns, we make every effort to simplify the process as much as possible. Still, we know that our new and existing franchisees need ongoing support in order to grow their business effectively. One important ongoing support service we offer is marketing help. Our team knows what it takes to launch an effective marketing campaign. This is a crucial effort when it comes to getting word out to your community that you're nearby to provide commercial landscaping services. We have developed an array of materials to be disseminated across multiple channels that will make it as easy as possible for you to spread the word about your business!

We also support you when it comes to growing your business effectively. After your franchise is up and running, our experts will make on-site visits to ensure that you're practicing the best possible procedures. We'll analyze your growth, and will help you maximize your efforts to find new customers and reach out to your local business community. If you're a veteran who is unsure of how to go about starting your own business, this level of personal attention makes U.S. Lawns a great fit for you. You've dedicated your life to protecting and serving our country, and we're excited about helping you thrive in civilian life with this fun franchise opportunity.

As you can see, U.S. Lawns' lawn care service is a great choice for investors from a range of backgrounds. We're excited to help you break into our booming industry. Contact us today to learn more about becoming a franchisee!

The U.S. Lawns Franchise Resource Library

deeply committed to treating our customers with respect, honesty, and integrity, and we strive to develop lasting relationships by always acting according to these values. With so many lawn care franchises to choose from, it can be difficult to find the one that's right for you. Here's how we provide excellent service without compromise, making us stand out from other brands.

Professionalism First

In the lawn care and landscaping business, it's not always easy to look your best. Our job requires our service providers to get dirty by nature – when you're mowing lawns, planting trees, and replacing topsoil it is tough to keep your khakis pressed! Many landscapers don't bother to look professional when they show up to job sites because they know that they're about to get dirty. However, interacting with customers in dirty old clothes can sometimes make people uncomfortable, taking away their confidence in your service. That's why we encourage our franchisees to get off the truck and manage rather than work in their business. This helps our franchisees to always look their best, going to job sites and meeting with customers in a branded polo and khakis, with a general professional appearance. Putting our best foot forward  at all times shows the customers we work with that we value their businesses, and we're willing to treat them with the respect they deserve.

Integrity in All of Our Interactions

You don't get to become an industry leader if you're not offering excellent products and services. We strive to show strong integrity in every interaction we have with our customers. For instance, we work together with our clients to develop a five-year plan for their landscape, helping them to develop a realistic idea of what their landscape could look like with our assistance. We help them to decide what kind of landscape they'd like to achieve, and then show them all of the possibilities based on factors like their geographical area, the life cycle of plants, and more. By always coming through and offering excellent landscaping services, we show our customers that we're a great reliable source to keep their property looking great.

Service With a Smile

We want to leave our customers feeling great every time we visit their property. We achieve this by offering great customer service in every interaction. Whether they're calling to schedule or reschedule a visit or to rethink their landscape altogether, U.S. Lawns stands out from other lawn care and landscaping services because of our dedication to making customers feel valued. Through kindness, punctuality, and respect, we show our customers that we're invested in making their property look great, and that we really care about their business. This attention to customer service is one of the key reasons we're able to develop lasting relationships with our clients.

These are just a few ways that U.S. Lawns prioritizes customer service, and stands out compared to other lawn care and landscaping companies. Contact us today to learn more about what it takes to join our team by opening your own U.S. Lawns franchise!

The U.S. Lawns Franchise Resource Library

When you sign on to operate your own commercial landscaping franchise, you will be taking advantage of U.S. Lawns’ wide array of potential customers, in a variety of industries. We pride ourselves on working with a range of clients of differing needs, and delivering consistently excellent service across the board. Our ability to deliver high-quality service regardless of the client or industry makes us one of the leading commercial landscaping franchises in the U.S.


When you own a retail business, we understand that you need your grounds to be welcoming and secure for tenants and shoppers. The aesthetic value of your landscape can be make or break when it comes to a customer’s decision to patronize a store. We specialize in native plantings and ornamental grasses to give commercial properties a colorful facelift, and strategically-placed trees to provide cooling shade for seating areas. Together, these elements combine to create an environment where people enjoy to go shopping, and are eager to revisit.


Among the industries where aesthetic maintenance is essential, hospitality is perhaps the most prevalent. For luxury accommodations, we can create lush, resort-worthy outdoor environments, while for more corporate-oriented hotels, you might prefer the safe, open landscape that creates an inviting atmosphere for travelers and executives.


Safety is paramount when it comes to industrial properties. Trucking companies, factories, warehouses, manufacturing facilities, and supply centers often struggle to keep shipping and receiving areas clear of hazardous materials, and maintain and open visibility on roads, driveways, and parking lots. The natural landscape plays an important role here. You should strive to maintain a clean, professional appearance for your industrial site, while also taking year-round safety and accessibility into account.


Our commercial landscaping franchises firmly believe in providing a safe, enjoyable place for our own employees, so we understand the needs of offices to maintain these conditions. We know how to make the hardscape and landscape work together, to not only complement the architecture of your office buildings, but also provide a safe, aesthetically-pleasing work environment.


Keeping our city parks and public landscapes clean, well-lit, and properly maintained is crucial for making the community a safer place for citizens. We’re experienced in working with municipal and city officials, and navigating complex bidding and procurement procedures. Our municipal work is a key pillar of our mission of improving communities and improving lives.


Nature has been known to have a soothing, restorative effect on the ill, and patients can benefit when hospitals are conscious of their landscaping. A spacious, well-kept lawn for afternoon or morning walks, lounging, or visiting with family can go a long way toward patient satisfaction. We also specialize in snow and ice maintenance services, which many hospitals find highly useful. In healthcare environments, safety is of the utmost importance; we’ll come armed with snow shovels and plows to remove snow from walkways, driveways, parking lots, and stairs to keep patients safe.

If you’re excited about having a diversity of clients, and serving your community in a myriad of ways with a commercial landscaping franchise, reach out to us today for more information.

The U.S. Lawns Franchise Resource Library

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