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How Does a Commercial Landscape Company Grow Its Business?

Congratulations! You’ve opened your very own commercial landscape company and are ready to do business. You’ve got your equipment and crew in place, have begun the all-important task of marketing your services, and are looking excitedly toward the future — and depending on how you manage your business, that future looks bright! The commercial landscape and lawn care industry is a thriving and recession-resistant one with plenty of room for growth. But what are some ways to achieve that growth? Beyond that, what can you do as a business owner to keep growing? Here, we’ll look at a few ways to do so.

Offer More Than the Competition

You may have started your commercial lawn care company out small, with just a few employees and a limited suite of services. But the more you have to offer, the more room there is for growth. Commercial property owners, in particular, appreciate choices because a lot is riding on their properties looking their best. First impressions and safety matter, so they’ll want to hire crews who are not only prepared to mow and fertilize but to prune, edge, clear, plant, plan, and more! Will you be ready to meet those needs?

Small business owners often partner with a brand to open a commercial lawn care franchise because the more established brands offer a robust suite of services to help franchisees see growth. In addition to general landscape maintenance, some of these services include seasonal plantings, tree care, hardscaping, and more.

Remember, too, that the more services you can offer, the more properties — hospitals, community colleges, shopping centers, apartment complexes, and more — you’ll be able to add to your customer base.

Add Seasonal Services Beyond Your Lawn Care Services

It might be tempting to think the window for landscaping services is a small and narrow one, but actually, nothing could be further from the truth. The fact is, commercial properties across the country benefit from year-round care, no matter what climate they’re in. That’s why it makes sense to tailor your services to the seasons. The warmer months are the obvious times for seeding and planting, as well as mowing and pruning. They’re also conducive to installing irrigation systems and hardscapes. But depending on where your commercial lawn care company is located, the colder weather can open up meaningful and important revenue streams.

Snow and ice removal is an incredibly important service that countless commercial property owners and managers rely on; additionally, many businesses don’t have the time for seasonal and holiday outdoor decorating. The installation, maintenance, and takedown of lights, wreaths, seasonal greens, and more can all become part of your year-round suite of services.

Focus on Retention

Did you know it costs more money to acquire new customers than it does to keep existing ones and that keeping your current clientele happy will result in a better bottom line over time?

  • Acquiring a new customer can cost five times more than retaining an existing customer.
  • Increasing customer retention by 5% can increase profits from 25% to 95%.

Strong customer retention rates can also be a great driver of customer acquisition through referrals and word-of-mouth marketing. You’ve worked hard to reach your best customer, which in many ways is the most difficult part of being a business owner. Don’t let that hard work be for naught. Paying close attention to customer service will go a very long way toward growth and long-term success.

Boost the Online Presence of Your Lawn Care Franchise Business

While retention and customer service are key to growth, it’s simply not enough to rely on referrals to market your commercial landscape company. With more than 86% of people turning to the internet to research before making a buying decision, it’s vital that they have a robust online presence. That means, among other things, you should:

  • Post often on social media to boost your reputation and build brand awareness.
  • Maintain an email list to send informational or promotional emails to your best customers.
  • Build a dedicated website to gain organic leads and the opportunity for more business.
  • Manage your online business reviews and stay on top of customer feedback, good and bad.

A franchising partnership with U.S. Lawns can help you not only start out strong in the commercial landscape and lawn care industry but stay competitive with an important suite of services and a robust marketing program — just some of the ways we work to ensure the long-term success of our franchisees!

To find out more about a U.S. Lawns franchise opportunity, reach out today!

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