Making your first franchise investment is an exciting time but also very nerve-wracking. Like any new business owner, there are always going to be some hiccups along the way to getting your franchise up and running. Our experience with new lawn care franchises has taught us a thing or two about the best practices for franchisees, and here are the dos and don’ts to help you open your franchise successfully.
Use Your Training and Support
Franchises develop training programs for a reason – to teach you what you need to know in order to get started on the right foot with your franchise. Of course, not all training programs are created equal. Some brands will simply give you a manual for your franchise investment to get you started, and others will provide a whole course that goes in-depth on the industry and the ins and outs of your franchise. Here at U.S. Lawns, we don’t cut corners on our franchisees. For your initial training, you will fly down to our headquarters in Orlando, Florida, and learn everything there is to know about U.S. Lawns, the commercial landscaping industry, what it means to invest in one of our lawn care franchises, and the resources you have to help you with your operations.
In addition to the initial training, we also offer initial support that helps you with marketing and business development. After the training, we will visit your location multiple times to help you keep things running smoothly. By utilizing the training and support that your franchisor provides, you know you will be on the best course for success with your franchise.
Market Your Franchise
Once you have your new business up and running, you need to help your customers find you. First you must understand who your customers are, and then you can market to them. However, we made sure our franchisees don’t have to do this alone. We provide our franchisees with a lot of tools so that they can find customers in their territory, whether it’s through digital marketing or door to door prospecting. Together with our franchisees, we work to develop the best marketing strategies for them. Our method to market with them instead of for them has had tremendous results for franchisees all over the United States.
Follow the Business Model
We have already put the time and the effort into the business model so that you don’t have to. One of the biggest fallbacks that many small business owners face is creating a business model that works, and we have already created one that has proven to work for over 250 franchisees over a 33 year period. When your franchisor has already created a business model that is successful in multiple locations in different territories for an extended period of time, you know that following their lead is the best way to be successful.
Go About Things Alone
If you choose the right franchise, you will always have someone to turn to when you need help or have a question. When it comes to our lawn care franchises, we are always there to help. When you invest in a U.S. Lawns, you are going into business for yourself instead of by yourself.
We have also created an intranet so that our franchisees can share their best practices with each other and build a better network. The Power of the Network is something we pride ourselves in and it is something that makes us stand out from any other franchise investment.
Forget That This Is Your Business
It may have an established brand name on the sign, but your franchise investment is your business. This means that you are responsible for your success with the franchise. Here at U.S. Lawns, we make sure our lawn care franchises have everything they need to run a successful location, but without the commitment, the effort, or the ability to run the business with everything we’ve put in place, they will fail.
Investing in a franchise could be one of the best career decisions you make for yourself, but if you fail to follow these dos and don’ts, you could face hardship with any franchise opportunity. We work hard to provide our franchisees with everything they need to be successful, and as long as they implement everything we have created for them, they will be able to reach their potential.
Learn more about our franchise investment and why we are one of the leading lawn care franchises in the country!
If you are the owner of a landscaping business and you feel like your company is in a state of stagnation, it is time to consider converting to a franchise. Conversion is simple: You combine your community expertise and industry experience with our national network and growth expertise to turn your company into a landscape franchise.
This is a popular choice for many small business owners, but naturally you may have some reservations. Here are six myths you might have heard about franchising, and the truth behind them.
Since you already own your business, it makes sense to be nervous about losing control of what you have worked so hard to create. Although joining a franchise does mean adopting some procedures or discontinuing some services, at the core you are still a small business owner with control over your operation.
While the value of a recognizable name and brand is undeniable, it is certainly not all your business gets when you convert. A franchise worth investing in has a wealth of resources to help you with the everyday things and the big things. A supportive network, tested technologies, and proven systems can go a long way to scaling the business you have already built up.
The resources we mentioned above are invaluable when you are growing your landscape franchise. Unfortunately, they don’t work unless you do. We wish we could say that a franchise’s success is a sure thing, but the reality is that owning any kind of business requires that you invest time and effort to succeed.
The sad truth behind this myth is that there are some franchise opportunities that do dictate everything their franchisees do. If it is important to you to still have freedom to choose the equipment you use, your suppliers, your insurance, and more, choose a franchise that leaves those things up to you. U.S. Lawns, for example, works closely with a wide variety of industry leaders, giving you the option of working with them for best-in-the-industry pricing.
The life of an independent business owner can be lonely and stressful, without people who understand your struggles and experiences. Joining a franchise network grants you access to a network of people who have been in your shoes before, so they are prepared to help you through anything. Even better, support from a franchisor—and your fellow franchisees—is ongoing, getting you the help you need when you need it.
We aren’t going to pretend like owning a landscape franchise doesn’t require a lot of work, but it is not the same as when you are operating a business all on your own. During the initial transition, you will be putting in a lot of hours to get everything converted over, but after things have settled down you can relax a little bit. The main difference is that as a franchise owner, you are not relying on yourself alone to do everything. You have expert resources and a team of professionals in your corner helping you to work smarter. Following a franchise’s system lets you broaden your focus so you can grow your business.
Joining forces with a franchise may be the best thing you can do for your business. Take advantage of the tools, resources, and experience of the franchise brand and see how your business grows!
U.S. Lawns is the #1 commercial landscaping franchise in the nation, and we love working with experienced landscape professionals. Learn more about the opportunity to convert your business into a franchise.
U.S. Lawns is dedicated to quality in everything we do. Since we first opened for business in 1986, we have lived and breathed by our Brand DNA to create an amazing commercial lawn care franchise opportunity. Part of our Brand DNA is our promise to you, the franchisee, that we guarantee your success and we will be there to help you achieve it.
So, how do we make that happen? With 700+ tools and resources at your disposal that will guide you through opening, operating, and scaling your business. The following are just some of these tools.
The key to a successful business is knowing when and how to expand. This is where many independent business owners fail, because they add too many employees at one time, or they don’t buy enough equipment when they will need it, and so on. The U.S. Lawns Roadmap to Success is our most impactful tool, because it tells you when and how to grow based on your revenue. Following the Roadmap sets you on track to have a strong, scalable business.
When you join the U.S. Lawns commercial lawn care franchise family, you are joining forces with over 250 franchisees across the United States, as well as the home office team members. Each of these people has experience in what you are about to do because they have gone through the exact same processes to get started. Rely on the power of the U.S. Lawns network whenever you need to.
A lot of independent landscapers struggle with accurately bidding on the jobs they do, which means they get over or underpaid for their work. That is an unsustainable way to run a business, so our franchisees use a system specifically for the laborious but necessary process of giving a pricing estimate. This tool is easy to learn and use, so you can rest easy knowing that you are giving customers the most accurate bid.
Franchise Support Team
Dedicated to franchisee success, our franchise support team talks you through the steps of opening and expanding your business. They act as business and emotional coaches, helping you through the hard work that comes with owning your own business.
Properly showcasing your business through your marketing materials will have a great impact on your growth, but many commercial lawn care franchise owners are not marketing experts. That’s where we come in. We have a wealth of marketing materials and effective strategies that our franchisees use, including:
• Direct mail
• Digital marketing resources
• Presentation folders
• Stationery package
• Trade show materials
Add to that our sales tools that help you make presentations and set appointment with prospective clients, and you can see that we are committed to helping our owners find and sell to customers.
When you join the U.S. Lawns franchise family, you are free to use these and our hundreds of other tools wherever you need them. One of our main goals as a company is 100% franchisee satisfaction, and we are dedicated to meeting that goal.
Download our eBook to learn more about the tools you will utilize as a franchisee.
If you love spending time outside — eating on restaurant patios, walking the dog after work, indulging in outdoor recreational activities like fishing, hunting, or camping — then looking out your office window all day might not be enough to keep you happy. By investing in a franchise that focuses on commercial landscape services, you can spend more time outdoors and change things up every day as you go around your community providing the commercial landscape services that clients need.
Here are three reasons why investing in a franchise that provides commercial landscape services is a savvy business move for an entrepreneurial-minded working professional.
There are so many reasons why working in a cubicle or stuck behind a desk can drain you of your life force that we hardly know where to begin. While working in a traditional corporate environment may be a good fit for many people, for those of us with entrepreneurial spirits and love of being outside, it can be difficult to stomach sitting indoors all day.
Owning your own landscaping business offers stark contrast to working for someone else in an office. As the owner, you are in control of everything from the hours you work to the people you hire to the goals you set. No more having to listen to your coworkers’ personal calls or smell their tuna sandwiches in the office fridge.
While you will have to spend some time at a desk as the owner of a business—managing the budget and prospecting for new business don’t happen by themselves—you still have the freedom to choose when and how you do it. The rest of the time you will be performing commercial landscape services, enjoying the smell of freshly cut grass and pride of a job well done.
It is estimated that the average American adult spends 93 percent of their time inside (87 percent in buildings and six percent in vehicles). Experts recommend that children spend at least an hour outside every day to enjoy the benefits that the outdoors have to offer. Children aren’t the only ones who can benefit from spending time outside, which has been linked to:
On top of all that, if you are they type of person who relishes time spent outdoors, working in commercial landscaping will give you more opportunities to be outside giving your customers outstanding commercial landscape services.
Being a business owner is unlike any other job; you have the control to make the decisions that are best for you and your business. Even better, you can take pride in being part of something that is bigger than yourself, as the landscaping services you provide will keep your city beautiful and employ members of your own community.
It is no coincidence that research shows that business owners are the happiest people. Owning your own business gives you the flexibility to build the career and life you have always wanted, all while being proud of the work that you do.
Investing in a franchise is a way to enjoy these benefits of being a business owner, with the added perks of a proven system and network of support. U.S. Lawns is the No. 1 commercial landscaping franchise in the nation because we give our franchise owners 700-plus tools to help them succeed.
Check out the steps to getting started as a U.S. Lawns franchise owner.
Whether you are just getting ready to invest in a lawn treatment franchise or you have been in business for 10 years, it is always important to set goals. Remember, as a business owner you can’t wing it and hope that your business succeeds and grows. You need to have a plan of action, and setting goals is essential to that plan.
Here are four tips for setting goals and how to work hard to reach them.
Experts have come up with the acronym “SMART” to help business owners set goals that challenge them and help them grow. Make sure each of the following applies to your goals:
SPECIFIC — Goals that are too vague or try for too much aren’t going to get you anywhere. Try to keep your goals as specific as possible. A non-specific goal like, “Contract with enough customers to hire more employees” is difficult to accomplish because you don’t know exactly what you are striving toward.
MEASURABLE — If you can’t measure your goals how will you know whether you have accomplished them? For example, “Be more active on social media” is hard to measure. Instead, try to spend two hours a week answering Facebook questions and responding to comments.
ATTAINABLE — There is certainly nothing wrong with challenging yourself to improve, but it is important not to get carried away. If it is your first year owning a lawn treatment franchise, it is probably unattainable to shoot for $1 million in revenue. Instead, choose a realistic goal that pushes you to work hard without burning yourself out.
RELEVANT — It does not do your business any good if the goals you set are irrelevant to where you are. Your goals will be dependent on how long you have been in business, the size of your company, the economic climate, and so many more factors. Make sure that your goals are cohesive and work together to further your company as a whole.
TIME BOUND — Set both short- and long-term goals with predetermined end dates on them. That will help you measure your goals along the way and adjust your work accordingly.
Imagine your goal is to add a certain number of new clients each month for a year. That is a measurable goal that you can set based on your existing revenue and client base, so tracking your progress is simple. The key to achieving this goal — and any goal — is to assign an action to it each day or each week. Essentially, that breaks up your big, year-long goal into smaller goals that you work on regularly.
In this example, you can devote an hour a day to prospecting for new business. Or you can call and schedule meetings with a certain number of potential clients each week. Regularly setting aside time to work toward your goals is the only way to accomplish something major with your lawn treatment franchise.
At the start of a new year everything is exciting, the world seems new and fresh. Most of us make personal and career goals at the beginning of the new year when anything seems possible. As the year goes on, however, sometimes things change. Maybe the goal you thought was realistic turned out to be unattainable. Maybe you overestimated your motivation or underestimated the amount of time a task would take. Maybe life and work just got in the way.
When that happens, it is easy to get discouraged, but keep your head up and keep working hard. There is no shame in reevaluating your goals and adjusting them to better reflect where your business is. As long as you are still challenging yourself to work toward goals that will strengthen your business, you are on the right track.
Working with a mentor can be an immeasurable help to you as a business owner. Even better than one mentor? A whole network of experts in your field who have been in your exact position before. Working with a franchise gets you a built-in network of franchise owners, home office employees, and resources that can help you set SMART goals.
U.S. Lawns is a lawn treatment franchise that is eternally focused on helping our franchisees succeed. Our Roadmap for Success is a proprietary tool that lays out the steps for your business, so you know exactly when to grow and how to do it. Read about how we train and support our franchisees to help them build successful businesses.
Interested in learning more about franchising with U.S. Lawns? Contact us today to speak with a representative and begin your franchising journey.
For people in the green industry, winter can be a tough time. If you live in a climate that doesn’t stay green all year long, then the cold months can put a damper on your landscaping business. But your business doesn’t have to suffer just because of the cold weather! Partnering with a franchise to focus on commercial landscape improvements, as opposed to residential clients, will help you thrive even as the season dies down.
Keeping your business efficient throughout the whole year allows you to do more than just survive during the winter months. It is not unusual for franchise owners to remain profitable in the winter months, as long as they take the proper steps to stay that way.
Our top two tips for doing more than just surviving during the winter?
One of the biggest struggles for landscaping companies comes from working with residential clients. If the majority of your clients are homeowners, then it makes sense that the majority of your business ends when snow falls or the ground is too cold for grass to grow. Working with a franchise empowers you to find commercial clients, earning you greater opportunities for year-round work.
Commercial landscape improvements are more than just mowing bigger lawns. Because businesses are running all year, commercial work is contractual, meaning that you are still earning revenue from these clients even as residential business decreases.
As winter approaches, it is important to create a plan for the slow months and the coming year. Ask yourself some questions, including:
The answers to these questions can help you set goals for the coming year and then implement a strategy to accomplish them.
Joining forces with a franchise is helpful when you are making plans because you are working with a network of experienced business people who can help you make and accomplish your goals. A franchise network like U.S. Lawns has the resources to help you thrive all year long. Take advantage of the franchisor’s business management experience and tools to help you with revenue projections and budgets.
But even more important than the tools themselves is knowing how to use them to your advantage. When you join a franchise network, the experts you are working with can direct you on how and when to use the tools at your disposal so that you can get the most out of those resources. Knowing what your business needs at any given moment — based on revenue, properties, employees, and more — is what makes franchises stand out as a great option to scale your business.
If you are ready to learn more about converting your business into a franchise, look into the U.S. Lawns franchise opportunity, and then contact us today to speak with a representative about beginning your franchising journey. We take commercial landscape improvements seriously, and we cannot wait to work with experienced, passionate landscapers like you!
What do you do when you are sick of your job, tired of working for someone else, and sick and tired of the corporate grind? You can either keep doing a job you don’t like, or take the leap to do something different. Owning your own commercial landscaping business lets you take control and be your own boss, unlocking your potential for greatness.
If you haven’t considered investing in a franchise as a way to work for yourself, take a look at these three reasons why franchising can be the perfect solution!
If you’re going to spend fifty-plus years of your life working, it makes sense to do work that you love. If you don’t like the corporate job you are working now, then it is time to branch out on your own. There are franchise opportunities in virtually every industry, so you can find one that lets you marry your passions with your work.
Opening a commercial landscaping business lets you enjoy working outdoors. In addition, a landscaping franchise gives you the chance to be creative and business savvy at the same time. Becoming a business owner lets you use the business skills that you have learned — things like personnel and project management, balancing budgets, marketing, selling, and more — to further your business’s goals. The best part? When you choose a franchise, you will get all the training you need to fill in the blanks in your skill set, ensuring that you have everything you need to thrive in your new role.
One of the best ways to serve your community is to own a local business. A popular misconception is that franchisees aren’t local business owners, but that couldn’t be further from the truth! As the owner, you are stimulating your local economy and providing outstanding service to businesses in your area.
Investing in commercial landscaping means that you will serve your community by keeping commercial properties beautiful. Whether you are designing new landscape installations or maintaining smooth turf, your community will be more beautiful because of the work you do.
The best franchisees are the ones who are interested in helping others while simultaneously helping themselves, and investing in a commercial landscaping business lets you do that. Creating opportunities for your employees is great for your business and great for your local economy. You can take pride in being part of something bigger than yourself as you build a strong business and career track for your employees.
Franchising makes it easier to create these opportunities, because you have the support of an entire franchise network to help you scale your business, hire the right people, and get your business on the right track from the beginning.
If you are ready to unlock you potential and work for yourself, it is time to invest in a franchise. U.S. Lawns is a commercial landscaping business that specializes in training and supporting our franchisees to build strong, scalable businesses.
You can learn more about the 700-plus tools and resources available to our franchise owners by downloading our eBook!
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