The Dos and Don’ts of Beginner Franchising
March 14, 2019
Making your first franchise investment is an exciting time but also very nerve-wracking. Like any new business owner, there are always going to be some hiccups along the way to getting your franchise up and running. Our experience with new lawn care franchises has taught us a thing or two about the best practices for franchisees, and here are the dos and don’ts to help you open your franchise successfully.
Use Your Training and Support
Franchises develop training programs for a reason – to teach you what you need to know in order to get started on the right foot with your franchise. Of course, not all training programs are created equal. Some brands will simply give you a manual for your franchise investment to get you started, and others will provide a whole course that goes in-depth on the industry and the ins and outs of your franchise. Here at U.S. Lawns, we don’t cut corners on our franchisees. For your initial training, you will fly down to our headquarters in Orlando, Florida, and learn everything there is to know about U.S. Lawns, the commercial landscaping industry, what it means to invest in one of our lawn care franchises, and the resources you have to help you with your operations.
In addition to the initial training, we also offer initial support that helps you with marketing and business development. After the training, we will visit your location multiple times to help you keep things running smoothly. By utilizing the training and support that your franchisor provides, you know you will be on the best course for success with your franchise.
Market Your Franchise
Once you have your new business up and running, you need to help your customers find you. First you must understand who your customers are, and then you can market to them. However, we made sure our franchisees don’t have to do this alone. We provide our franchisees with a lot of tools so that they can find customers in their territory, whether it’s through digital marketing or door to door prospecting. Together with our franchisees, we work to develop the best marketing strategies for them. Our method to market with them instead of for them has had tremendous results for franchisees all over the United States.
Follow the Business Model
We have already put the time and the effort into the business model so that you don’t have to. One of the biggest fallbacks that many small business owners face is creating a business model that works, and we have already created one that has proven to work for over 250 franchisees over a 33 year period. When your franchisor has already created a business model that is successful in multiple locations in different territories for an extended period of time, you know that following their lead is the best way to be successful.
Go About Things Alone
If you choose the right franchise, you will always have someone to turn to when you need help or have a question. When it comes to our lawn care franchises, we are always there to help. When you invest in a U.S. Lawns, you are going into business for yourself instead of by yourself.
We have also created an intranet so that our franchisees can share their best practices with each other and build a better network. The Power of the Network is something we pride ourselves in and it is something that makes us stand out from any other franchise investment.
Forget That This Is Your Business
It may have an established brand name on the sign, but your franchise investment is your business. This means that you are responsible for your success with the franchise. Here at U.S. Lawns, we make sure our lawn care franchises have everything they need to run a successful location, but without the commitment, the effort, or the ability to run the business with everything we’ve put in place, they will fail.
Investing in a franchise could be one of the best career decisions you make for yourself, but if you fail to follow these dos and don’ts, you could face hardship with any franchise opportunity. We work hard to provide our franchisees with everything they need to be successful, and as long as they implement everything we have created for them, they will be able to reach their potential.
Learn more about our franchise investment and why we are one of the leading lawn care franchises in the country!