Every morning, to close their leadership meeting the U.S. Lawns leadership team calls out the Home Office brand vision in unison, “100 percent franchisee satisfaction!” For John Steeves, U.S. Lawns’ Senior Franchise Advisor, this mantra is at the heart of his people first approach to helping individuals achieve freedom and financial independence with the brand.
Steeves, who leads the brand’s development team and is responsible for executing a support system that is highly individualized and customized, understands that this commitment requires something beyond a one-size fits all approach. “Our support is constantly evolving to stay ahead of industry trends and to better fit our franchisees’ needs. No matter whether someone has zero industry experience or have been in the industry for years, we formulate an actionable plan to get them headed toward their business and personal goals.”
“Success is not just making money, it’s about happiness and quality of life,” says Steeves. “It is important to understand the ‘why’ behind each franchisee’s decision to invest. For us, this starts right from the beginning during the franchisee recruiting process.”
David Wells, Senior Director of Franchise Recruiting, says, “For U.S. Lawns, the franchisee recruiting process is relational rather than transactional. If we are successful in the recruiting process, we are beginning a relationship with this franchisee that will last at least ten years. The business model must be a good fit for the individual, and the individual a good fit for the business model. We are looking for alignment because it is the foundation of franchisee success. One tool we use to determine this is the Culture Index, a personality inventory.”
Steeves adds, “Beyond the recruiting process, the Culture Index helps the support team better understand the individual franchisee and tailor support specifically to them. We look closely at their strengths and how we can play to those and where there are opportunities for growth to find ways to best support them with that. This is very much the U.S. Lawns culture.”
The development team, comprised of highly trained and experienced experts, is dedicated to living the culture and delivering on the brand’s promise of helping franchisees be successful. “The support we offer is multi-layered and comprehensive. The development team, which offers intensive support from day one until about 18 months in, is a group of individuals dedicated to helping new franchisees get off to a great start. New Franchise Training is led by Dave Reist and starts in the Home office with a 40-hour week-long deep dive into how the system works,” says Steeves.
“Paul Wania is our Sales Coach. He visits new franchisees in their market and gets hands on in helping them learn how to sell and propose work. Our Field Support Specialists, Jay Todd and Steve Gold, help with service execution, job sequencing and how to operate with optimal efficiency. Carol Beeler, our Marketing and Communications Manager, helps franchisees build their newsletters and all of their personalized communication and messaging.”
But support does not stop there Steeves adds, “Other ways we strive to offer tailored support are through our Advisory Council and mentor system. With our newly formalized mentor system, each new franchisee is assigned a mentor. Mentors are chosen based on several things, such as personality fit, background, success to model and geography.”
He continues, “Over the years, I have come to see that success comes down to the franchisee’s ability to trust and follow the proven system. This has a lot to do with their willingness to listen to advice and to adapt the tools provided to them. Sometimes this is about breaking old habits and helping them understand the business model, all its working parts, and how it all fits together.”
Steeves sums it up this way, “I have never been a part of a more caring and forward moving group. No franchisee is left behind. 100 percent franchisee satisfaction is much more than just a goal, it is one of the main drivers of the U.S. Lawns’ culture, all the way from the senior leadership down to each and every member of the support team.”
To learn more about how U.S. Lawns is helping individuals build a business that improves their communities and their lives through independence and financial freedom, click here.
In 2015, Stephen and Elizabeth Carman moved from their home in Houston, Texas when Stephen started a corporate training job to Fort Collins, Colorado. “Moving so far away from our kids and their families was tough. We realized just how little freedom and flexibility we had in our lives,” says Elizabeth.
Stephen adds, “There were a lot of mergers and closings in my career and I grew unhappy with the lifestyle and constant worry. I wanted more independence and control over my future. I was ready to do something else.”
Using his corporate experience, Stephen started his own business as a speaker and coach. However, he quickly found that starting a business from scratch without the backing of a support network to be daunting. “It was really hard to gain traction because I had no support. I couldn’t scale that business the way I wanted to. The system and tools just weren’t there,” says Stephen.
Not finding the growth potential and financial freedom they had hoped for, the Carmans began to look at businesses to buy. Casting a wide net, they sifted through several options. “There were a couple of franchises that turned us off in the beginning of our search. We didn’t feel comfortable with their culture or leadership and did not see enough support or tools. We felt they were more interested in our money than in our success.”
The Carmans began to really consider their financial and personal goals. They both agreed that flexibility was their number one priority. Another prerequisite was that it had to be something they both were involved in. “It was important that we did this together. I didn’t feel I could do this without Elizabeth taking an active role,” says Stephen.
As they began considering their options, Stephen recalls that “landscaping has always been a passion” for him, and he really felt “drawn to the commercial lawncare industry.” Together with his background in commercial business, including organizational management, sales and service, a franchise like U.S. Lawns was a strong draw. Stephen’s background, along with Elizabeth’s, who comes from a human resources and executive assistant background, made a good fit for them to consider this as a team.
Initially, Elizabeth had some reservations. “It was a big leap of faith for me. I didn’t know anything about landscaping. Once I started to see how our skills and experience in the corporate world transferred to the business model, I started to get on board with the idea. The affordability of the model helped as well.” she says.
Once they were in agreement about starting a business, and more specifically a franchise, they looked at several options, one of them being U.S. Lawns. “When we compared the options, U.S. Lawns stood out. The culture was a good fit for us. The support and passion they have to help franchisees succeed is incredible,” says Stephen.
In July of 2018, the Carmans signed on as U.S. Lawns franchisees in Fort Collins, Colorado. In just nine months, they have grown beyond their first truck. Of the experience Stephen says, “You don’t know what you don’t know and the training, support and tools from U.S. Lawns has been a life line. They have offered guidance, encouragement and reassurance anytime we have asked for it. They are always just a phone call away.”
Stephen adds, “We have found sticking to the system to be our best bet. There was one particular area in the beginning where we tried to deviate from the system and got mixed results. Once we got back in line with the U.S. Lawns system, it worked out. This affirmed to us that the system works, we just have to follow it.”
They have also found an additional benefit to being part of the U.S. Lawns network: other U.S. Lawns owners. “It was great to meet other franchisees at the recent Growth Summit. We have maintained contact with several of them. Being able to share ideas has been a tremendous resource,” explains Elizabeth.
As their first professional venture together, the Carmans have found their complementary strengths and skill sets to work well together, but they have had to set some boundaries in their working relationship. Stephen says, “Sometimes Elizabeth has had to remind me to stay in my own lane. Of course, there are some areas of overlap, but for the most part it has been a natural division of labor and we have to get out of each other’s way.”
When asked about their future goals for their business, Stephen says, “One of the things that really appealed to us about this business model was the potential for giving back to our community. We look forward to establishing a relationship with the local rescue mission and becoming a platform to offer people a second chance through employment.”
As the Carmans continue to grow their business, they are paving the way for a future of more financial freedom and flexibility. For them that means creating opportunities for their community and more time with their family, something that aligns well with the U.S. Lawns brand position of “Improve Your Community. Improve Your Life.” and something that was not possible in the confines and uncertainty of the corporate world.
For more information about how you can find your own freedom with U.S. Lawns, click here.
For 30 years, Scottie and Tina Floyd had built a successful independent landscaping business along the Louisiana and Mississippi border. However, like many other independent landscapers have found, the business become built around them, dominating their time and resources, as well as limiting the business’ growth.
Scottie says, “If I wasn’t out there doing the labor myself, the work didn’t get done and the bills didn’t get paid. I wanted to get out of the field and hand off the labor to someone else.”
Ten years ago, a long-time family friend, Ken Beasley, also in the landscaping business in their area, became a U.S. Lawns franchisee. “We had the opportunity to purchase our market, but the timing wasn’t right for us. We passed on it and Ken took it. Over the years we have seen Ken do very well, scaling his business in ways we could not do with our independent business model,” Scottie observed.
With their son, Scottie Jr. and his wife living a few hours away in Shreveport, Louisiana, the Floyds wanted more flexibility in their lives. They also wanted a legacy they could pass on to their son. “My son had just finished college at Louisiana Tech and was asking himself what he should do now. I wanted nothing more than to have something we could build together,” says Scottie.
Recently, when Beasley approached the Floyds with a proposition to buy out their landscaping business, the family sat down and compared books with their friend. “We started talking numbers and revenue. It really got me thinking. During the meeting I could see the wheels start turning in my son’s head too. When my son finally turned to me and ‘Dad, we need to convert to U.S. Lawns!’ I was jumping up and down on the inside, I was ecstatic,” recalls Scottie.
This time around, the timing was right, and the Floyds were not going to pass up on the opportunity again. In February of 2018, Scottie and Tina packed up their home of 37 years and moved a few hours away to Shreveport, closer to their son, to build their business as U.S. Lawns franchisees.
While it might seem like a daunting task to start over from scratch, the Floyds have hit the ground running. In less than a year, they have rapidly expanded their business to include five trucks. Scottie explains, “The systems and process were already in place, all we had to do was implement them. The resources available to us as part of this network have accelerated our growth.”
Crediting the brand’s robust support systems as a contributor to their success, Scottie says, “No one can do it this way without this kind of support. It’s been a blessing. We would not have been able to get where we are today, let alone this quick, without the home office, staff, our franchise advisor, and other U.S. Lawns owners. Good things are happening for us.”
He adds, “The team culture here is incredible. Franchisees share ideas amongst each other and any issue that arises, there is someone to help us work through it. We are not alone in it like we were as independent owners.”
For Scottie, becoming a franchisee has been well worth it. “Our business has grown exponentially, and I no longer have to be out there doing all the work myself. We have more flexibility with our time. And most importantly, Tina and I get to build this with our son.”
After a successful first year with the brand, Scottie has this to say, “Our experience so far has been everything that we expected. Any questions that we’ve had have always been just an email, phone call, or visit away. We are very excited about our future with U.S. Lawns. My advice to others is this: trust the system and follow the program with faith and patience.”
And he has this to say to someone who may be considering making the decision to take their business to the next level, “There is no time to waste so invest in yourself.”
To request more information about owning your own U.S. Lawns franchise, click here.
Many entrepreneurs come to a crossroads when they are thinking of opening their own business. There are two ways to go about it: starting a small business from scratch or investing in a franchise. Both have their pros and cons. Here’s what you need to know about the benefits of choosing a franchise and what makes us such a viable opportunity.
There are pros and cons to starting a small business or investing in a franchise. The biggest draws of starting a business from scratch are that you get to create your own brand, your own business model, and your own pricing. However, what may seem like benefits often turn out to be huge disadvantages. With a franchise, you get the recognition of a national brand name and a proven business model that has been tested by current franchisees. We worked to create a commercial landscaping franchise that allows you to work for yourself instead of by yourself. Our franchisees leave our training program with the confidence that they know how to run a successful franchise, and we give them ongoing support, resources, and tools for them to take the next step from servicing all their properties themselves to managing a team. With independent businesses, you simply don’t get that level of sophisticated infrastructure.
Your franchise success depends heavily on finding the right brand. There are so many different opportunities out there, but finding the right one means identifying a franchisor that aligns with your values. Not every candidate for a U.S. Lawns franchise comes to us necessarily looking for a commercial landscaping franchise. They come to us searching for a franchise opportunity that has a reputable brand name, unwavering values that make up the brand identity, and the power of the network that unites every franchisee across the country. The best way to find the right franchise is to determine what you want out of a franchise opportunity and find out if your values align with the brand. For example, we look for candidates who are not afraid to get their hands dirty and do some work themselves, but who also recognize when it’s time to take a step back and lead a team.
There are several things that you should look for in a good franchise investment. When it comes to a commercial landscaping franchise, people of ten search for a valuable investment. This means they’re looking at theinvestment’s value, not necessarily the cost. A valuable investment will come with training, support, systems, tools, and more to help you open your business with confidence.
Our training and support go above andbeyond what most franchises offer. Since we are the only brand that offers a commercial landscaping franchise,we made sure that our training program is thorough and teaches you everything you need to know about starting your new business. We have extensive ongoing support to help you find customers, grow your franchise, and learn best practices.
If you are wondering how to start a franchise with the right brand, you should be researching how much they cost and what they provide for the initial investment. One of the key differentiators between investing in a franchise and starting a business from scratch is that you can see how much it is going to cost to get started before you invest. Every franchise investment is broken down either on the franchisor’s website, in the franchise disclosure document, or both, so you can see what your money goes towards. Here is what our franchise investment comes with so that franchisees know how to start a landscaping company with us.
Every franchise investment incorporates a franchise fee. This one-time fee covers everything you need to get started – the brand name, the training and support, the tools and resources, equipment, marketing, and more. The total varies from company to company, but a low franchise fee may indicate less training or support and a high one may indicate that there are unnecessary costs associated with the franchise. This is why it is important to look into what the franchise fee covers to show you how to start a franchise.
Something to also note about the franchise fee is that if you are converting your business into a franchise, oftentimes the fee is lower. When we have someone converting to a U.S. Lawns, they already know how to start a landscaping company, so they don’t need the same amount of resources than a person who may not even know how to start a franchise.
Training and support are very important when it comes to a franchise investment. Some opportunities may just give you a manual and send you on your way with your new business, but we do it differently. We recognize that a franchisee’s success is our own success, so we put extra time into making sure you know everything there is to know about how to start a landscaping company through us. For the initial training, you will fly down to our headquarters in Orlando and for five days you will learn about the business model, best practices, the industry, and more. This helps prepare you for your new business and everything to expect in the beginning. Learning how to start a franchise is just a small part of running a U.S. Lawns franchise, so we made sure we cover everything.
Beyond the initial training, we will come out to your location to help you in the first year as well. We would never leave our franchisees out to dry with no support to help them see success. We will work with you on things like marketing, sales, bidding and estimating, and operations.
Depending on the franchise opportunity you chose, there may be required equipment to provide a service or create a product. The initial investment should also incorporate those. We made sure our investment accounted virtually all of the equipment you need. These include things for the office and to get jobs done, and even a service vehicle to help you carry what you need.
We also made sure our investment covered specific tools and systems that are exclusive to our franchisees. We have systems that can help with many different aspects of your business. One that we pride ourselves in is the intranet that we use to connect all of our franchisees. By fostering this network, our franchisees can share their best practices with one another, which makes our brand and the services we provide that much better.
Something that a franchise investment should also account for is working capital for when you get started. This is money that you need to keep your location up and running while you are trying to grow your business. Odds are, you won’t have customers right there when you start, so you need to make sure you have funds to help with the first few months of expenses. While you are researching opportunities, make sure to be wary of companies that have low working capitals factored into their investment. This could mean that there are things that there are hidden costs involved.
These five points are imperative to a good franchise investment, which is why we made sure all of them are covered in ours. We want to encourage investors to consider how to start a landscaping company with us, so by showing them everything we cover and provide to help them along the way, they feel more confident in us and their new investment.
Find out how to start a franchise with us by checking out the next steps in the process.
Making your first franchise investment is an exciting time but also very nerve-wracking. Like any new business owner, there are always going to be some hiccups along the way to getting your franchise up and running. Our experience with new lawn care franchises has taught us a thing or two about the best practices for franchisees, and here are the dos and don’ts to help you open your franchise successfully.
Use Your Training and Support
Franchises develop training programs for a reason – to teach you what you need to know in order to get started on the right foot with your franchise. Of course, not all training programs are created equal. Some brands will simply give you a manual for your franchise investment to get you started, and others will provide a whole course that goes in-depth on the industry and the ins and outs of your franchise. Here at U.S. Lawns, we don’t cut corners on our franchisees. For your initial training, you will fly down to our headquarters in Orlando, Florida, and learn everything there is to know about U.S. Lawns, the commercial landscaping industry, what it means to invest in one of our lawn care franchises, and the resources you have to help you with your operations.
In addition to the initial training, we also offer initial support that helps you with marketing and business development. After the training, we will visit your location multiple times to help you keep things running smoothly. By utilizing the training and support that your franchisor provides, you know you will be on the best course for success with your franchise.
Market Your Franchise
Once you have your new business up and running, you need to help your customers find you. First you must understand who your customers are, and then you can market to them. However, we made sure our franchisees don’t have to do this alone. We provide our franchisees with a lot of tools so that they can find customers in their territory, whether it’s through digital marketing or door to door prospecting. Together with our franchisees, we work to develop the best marketing strategies for them. Our method to market with them instead of for them has had tremendous results for franchisees all over the United States.
Follow the Business Model
We have already put the time and the effort into the business model so that you don’t have to. One of the biggest fallbacks that many small business owners face is creating a business model that works, and we have already created one that has proven to work for over 250 franchisees over a 33 year period. When your franchisor has already created a business model that is successful in multiple locations in different territories for an extended period of time, you know that following their lead is the best way to be successful.
Go About Things Alone
If you choose the right franchise, you will always have someone to turn to when you need help or have a question. When it comes to our lawn care franchises, we are always there to help. When you invest in a U.S. Lawns, you are going into business for yourself instead of by yourself.
We have also created an intranet so that our franchisees can share their best practices with each other and build a better network. The Power of the Network is something we pride ourselves in and it is something that makes us stand out from any other franchise investment.
Forget That This Is Your Business
It may have an established brand name on the sign, but your franchise investment is your business. This means that you are responsible for your success with the franchise. Here at U.S. Lawns, we make sure our lawn care franchises have everything they need to run a successful location, but without the commitment, the effort, or the ability to run the business with everything we’ve put in place, they will fail.
Investing in a franchise could be one of the best career decisions you make for yourself, but if you fail to follow these dos and don’ts, you could face hardship with any franchise opportunity. We work hard to provide our franchisees with everything they need to be successful, and as long as they implement everything we have created for them, they will be able to reach their potential.
Learn more about our franchise investment and why we are one of the leading lawn care franchises in the country!
National strength. Local commitment. The power of the network. These are the things that we value here at U.S. Lawns. We are the leading commercial lawn care franchise for a reason, and we can answer the question “Is owning a franchise a good investment?” The quick answer is yes, because you get a strong mission and values that other locations share all over the country, and you also get a range of resources to help you stay on the right course for success. Here’s more about our vision and our values, and why we’re the right franchise opportunity for you.
We are a national franchise that has over 250 locations all over the country. We owe a lot of our success to our unified mission and values, the training and support we offer our franchisees, and the tools and systems that we’ve developed specifically for them. Our numbers make us the largest landscaping and lawn care franchise, and we are the ninth largest company in the landscaping industry. Our brand has the national strength, strong brand recognition and a reputation for quality, consistent commercial landscaping to properties everywhere. In fact, we are the only landscape franchise that focuses exclusively on commercial properties.
Our lawn care franchise opportunity follows an owner-operator business model. This model consists of the franchisee being involved in every aspect of the business. You are in control of the operations of your business, and you lead a team to get jobs done and assess how your team is working together. We decided that our franchises needed to follow an owner-operator model because the community is important to a lawn care franchise. You and your crew are members of the surrounding community, and people in your community are your customers. This local commitment to your business and the surrounding area go along way for our franchises because they are part of something bigger than themselves.
In addition to your external commitment to the surrounding community, you have an internal commitment to your team. You are the boss, and you are responsible for hiring and training employees to share the same values as you do for your business – and they want to see it succeed.
You also have a commitment to your brand. We have developed several resources for you to share your practices and learn new ones as your business grows. Our franchise owners communicate with one another to make sure everyone is successful at their individual locations. We are all working together to succeed, so our franchise owners love to talk to each other about what’s going on with their business.
We have a very strong and powerful network of franchisees. From annual conferences to our internal intranet, our franchisees are encouraged to communicate with one another and form friendships. As a brand, we make sure our network stays strong by offering ongoing support for our franchisees.
When people ask us “is owning a franchise a good investment?” we respond by showing them just how great investing in one of our lawn care franchises can be. Our investment covers everything you need to get started with a franchise, and we offer discounts to people converting their business and veterans. In fact, we were named one of the best franchise opportunities for veterans because of our owner-operator business model, sense of comradery, and the ability to help people in businesses in a community.
We are proud to welcome veterans to our franchise family. If you are looking to answer the question “is owning a franchise a good investment?” and invest in a lawn care franchise that you can be proud of, reach out to us. lawn care franchise
If you want to invest in a franchise, there are a lot of terms you need to know in order to choose the best one for you. No two franchise opportunities are the same, and the best way to find the right one is to do some research and learn about the terms that franchisors use. Here are some of the most important terms to look for as you research franchise opportunities.
Every franchise opportunity is different – a lawn care franchise won’t run the same way as a fast food franchise. There are three different types of franchise ownership that are utilized by franchise concepts. Those include the executive model, the owner-operator model, and the semi-absentee model.
Here at U.S. Lawns, we use an owner-operator model for our franchisees. This means that you are responsible for the day-to-day operations and hiring a team. You are the boss and the owner of your U.S. Lawns location and the front and center of everything. Being an owner-operator is very different than an absentee owner. With a U.S. Lawns franchise, you are part of the business. That doesn’t mean you will be riding a mower and servicing properties, but you will control who you hire, all of the operations, marketing, and more. Absentee owners do not get to be their own boss – they invest in something, rely on someone else to run things, and hope for its success.
This is an important term to understand because the initial investment is the amount you pay for your franchise. Every franchise has a different investment that comes with different things to help you get started with your business. One thing every franchise investment does have in common is a franchise fee. Although this fee varies from franchise to franchise, each brand needs to have one. The franchise fee often covers training, support, rights to use the brand name, the business model, and other resources that help you get started. Other items that make up the initial costs when you invest in a franchise include equipment, starting capital, tools, systems, and resources.
Once you find the right franchise for you, the next step is usually to read through the franchise disclosure document (FDD). The FDD is a 23-item legal document that every franchisor is required to have. It explains everything, in detail, about the franchise opportunity, and it even breaks down the initial investment so you know exactly where your money will go. The FDD is designed so that no one is left in the dark when it comes to an important decision like a new career.
The FDD also has an optional section that many franchisors choose to include, which is Item 19. This item breaks down how much a franchisee, on average, could make with a franchise. We are proud to include ours because of the transparency it provides between us and a prospective investor and because it shows exactly how much you could make with our lawn care franchise.
A territory is the specific area you operate within. We put a lot of research into our territories to make sure our franchisees are in the best position to market toward commercial businesses. We use CoStar, which is a leading commercial property data software, to research what properties are in a specific area. We run multiple demographic tests, and if the results are favorable for a lawn care franchise, it becomes a territory for a potential franchisee. We have found a number of territories all across the country that are still available to invest in!
If you are looking to invest in a franchise but need more information, check out this article on how to open a franchise.
One of the biggest benefits of franchise investments is that you get resources to help you stay on the right path to success. We offer a wide range of helpful tools and resources to help our franchisees reach their potential with a commercial landscaping franchise. Here are four support tools that our franchise owners find invaluable.
We are very proud of the power of our franchise network. Our franchisees are encouraged to communicate with one another to learn the best practices and form lasting friendships with one another. We made this easy by creating an intranet for everyone to share. This serves as a social media and communication tool for our franchisees to talk, exchange ideas, express concerns about any commercial landscaping jobs, and share what they have learned while on the job. This open communication helps each and every franchisee operate their franchise with consistency and with the best service.
In addition to the intranet, all of our franchisees can meet with each other at our annual conferences. We host this conference to connect with our franchisees, reflect on the past year, and share our goals for the upcoming one. These conferences have proven to be beneficial to our brand as a whole and every individual franchise. We also travel to different regions of the country and host conferences to talk to local franchise owners in those areas, so you can meet your fellow U.S. Lawns owners both near and far.
We have an extensive training program that teaches you everything you need to know about horticulture and the operations of your commercial landscaping franchise. Almost all franchise investments include some training, but we go above and beyond to make sure our franchisees have everything they need to run their new business. Every new franchisee comes to our headquarters in Orlando, FL where they learn the best practices, our proven business model, and more.
Beyond our training, we offer support for franchisees right at the beginning. Our Direct Sales Dial Up team is a section of our support team that assists you in finding customers. There is also a development program that helps you with very specific areas as your business grows. It provides you with a deeper understanding of the different elements of your business. In addition to operational support, we also help you with your marketing. We have a dedicated digital marketing account manager through Integrated Digital Strategies who helps you with your digital presence with search engine optimization (SEO), paid social media ads, organic search, and more.
Once your business is up and running after your training, we strongly recommend getting a business developer. This position in your company is a resource solely dedicated to selling your services and growing your business. Having a business developer means having someone who can dedicate 100% of their time to sales. A big concern is that an owner may not have the time to properly train their business developer on their role, so we’ve got them covered by offering special business developer boot camps.
We have created a road map that is essentially a timeline, telling you exactly what you need to be doing at various milestones in your franchise lifecycle. For example, when you reach a certain amount of monthly revenue, you should have a certain number of employees. Following this road map is important because it gives you benchmarks for success, and shows you when you should be investing in growth to reach certain milestones. Our road map has been proven to work by our 250 successful franchisees.
Do you want more information about the resources that are provided for franchise investments? Check out our commercial landscaping franchise resource library.
When you are wondering how to open a franchise, one thing that may cross your mind is the location. As they say in retail, the most important factors in determining success are location, location and location. While a territory-based service business like U.S. Lawns is not so location driven, in order for it to be successful, it needs to be in a territory that has the right demographic and commercial density requirements that will put it in a position more poised for success. We make starting a franchise easy by helping our owners through the whole process. If you want to learn more about finding the right territory for your landscaping business with U.S. Lawns, here is how to do so.
Although we have over 250 locations across the country already, there are still ample territories available. When you contact us, we will have a discussion with you about available territories in your area. Anytime we offer a territory, it is because we have done the research to determine its likelihood for success. We make sure that they have enough commercial property density – which means a large population and a lot of commercial properties within a certain area.
In order for us to determine those statistics, we use CoStar – a leading provider of commercial real estate data and research. We run 10 different location types into these searches to find multiple prospective clients within the area, so our new franchise owner will have confidence in the business potential for the territory. This allows us to find the best possible territories for our franchisees! These methods could work for you too if you choose to start a landscaping business with us.
When you are looking into how to open a franchise, one thing you need to consider is what kind of franchise you want. Many entrepreneurs are looking for a storefront, whereas others want more flexibility. With U.S. Lawns, you can get your business started right from your own home. Jobs are done on commercial properties and much of your business is done online and over the phone. You may need some storage space for your equipment and as a place to dispatch your crews, but your initial need for real estate is minimal.
We don’t want you to spend more than you have to with your franchise, which is why we don’t have specific site requirements for our franchisees – we only have recommendations to make sure they are starting a franchise with confidence and the means to be successful. Once a franchise is doing steady business, we do suggest investing in a larger, permanent facility to accommodate your equipment, resources and teams.
Starting a franchise with U.S. Lawns means you can open for business with confidence that your territory has strong potential for success. With a commercial landscaping business like U.S. Lawns, those customers could cover a wide array of demographics from homeowners’ associations to multi-family properties to even hospitals.
We’ve gone the extra mile to make sure all of our franchise owners have what they need to open their business with confidence. Our training and support prepare you for what lies ahead, and our systems and tools that help with different areas of your business. We are always there for our franchisees, well after they open their doors. There is always someone to talk to, especially in the early stages, to make sure you are starting your franchise on the right foot.
If you are looking for more information about how to open a franchise with a landscaping business like U.S. Lawns, you can reach out to us on our website!
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